Today’s post on Merl’s PR Speak is about some interesting images, that speak a thousand words. They also create brand recall and help connect people with what they offer. Most of all these images entertain all with their sheer creativity…
- Wouldn’t you want to buy these solid building blocks from Lego for your kids??
A little bit of imagination and out of the box thinking is all it took to make this eye catching advert do wonders for the brand!!
- Weighing down!!
Tilting a normal and boring looking billboard makes this advert quite meaningful and eye catching. You look at it because it is not placed properly and when you read the message – you can’t help but compliment the guy who designed it. – Impressive and effective.
- Never seen a more effective ad, which talks of what smoking can do to you and the people around you
- Powerful
- Clean Sweep!
- The basics!
In all the four pictures above – by just strategically placing their adverts/product dummies the companies have managed to create interesting and eye catching campaigns.
Companies today spend a lot of money on marketing and advertising in pursuit of creating brand awareness.
Often the point missed – is the fact that marketing is not so much about money as much about creativity. Its also a lot about getting across to the right people in a way that they remember to invest in your product or service.
A simple idea showcased differently can make a brand stand out in the market place.
Creativity needs to be fed. Your surroundings and the surroundings of your target audience is the best place to look for inspiration and ideas when it comes to designing Marketing campaigns.
Don’t forget to get into the shoes of your target audience – How do they think? What appeals to them? What do they look for when buying a product or service? What need of theirs can your product address? If you do your research well, you will always manage to come up with a marketing campaign that your consumer will identify himself with. If it does not appeal, then maybe you missed something really important – don’t shy away from going back and researching again, till you find the answer and get it right.
An important question every marketing or PR professional should ask himself before ideating a campaign is – How can I do this differently ?
Not every idea may materialize into a campaign, but the point is atleast you are thinking…..trying to think beyond the ordinary, the regular, the mundane, the usual.
Beyond the box and into the space…….
