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	<title>Merl&#039;s PR Speak &#187; B2B PR &#38; Marketing</title>
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		<title>Merl&#039;s PR Speak &#187; B2B PR &#38; Marketing</title>
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		<title>Competitor Analysis &#8211; How to do it?</title>
		<link>http://merlinfrancis.wordpress.com/2010/05/03/competitor-analysis-how-to-do-it/</link>
		<comments>http://merlinfrancis.wordpress.com/2010/05/03/competitor-analysis-how-to-do-it/#comments</comments>
		<pubDate>Mon, 03 May 2010 10:33:04 +0000</pubDate>
		<dc:creator>Merlin Francis</dc:creator>
				<category><![CDATA[B2B PR & Marketing]]></category>
		<category><![CDATA[B2B marketing]]></category>
		<category><![CDATA[Business to Business Marketing]]></category>
		<category><![CDATA[Competitor analysis]]></category>
		<category><![CDATA[knowing your competition]]></category>
		<category><![CDATA[marketing strategy]]></category>
		<category><![CDATA[PR strategy]]></category>
		<category><![CDATA[Public Relation Methods]]></category>

		<guid isPermaLink="false">http://ojoin.com/pr-speak/?p=466</guid>
		<description><![CDATA[In my last post I had discussed &#8211; why it helps to do an online competitor analysis of your competitors. In this post &#8211; I share with you some techniques you can use to get a competitor analysis done - 1. Competitor Website Your competitor&#8217;s website is the best place to start your analysis, especially [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=merlinfrancis.wordpress.com&#038;blog=18329935&#038;post=466&#038;subd=merlinfrancis&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>3</slash:comments>
	
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		<title>&#039;Intent -Driven&#039; Sales &amp; Marketing Campaigns &#8211; The New B2B Buzz Word!</title>
		<link>http://merlinfrancis.wordpress.com/2010/03/09/intent-driven-sales-marketing-campaigns-the-new-b2b-buzz-word/</link>
		<comments>http://merlinfrancis.wordpress.com/2010/03/09/intent-driven-sales-marketing-campaigns-the-new-b2b-buzz-word/#comments</comments>
		<pubDate>Tue, 09 Mar 2010 17:53:43 +0000</pubDate>
		<dc:creator>Merlin Francis</dc:creator>
				<category><![CDATA[B2B PR & Marketing]]></category>
		<category><![CDATA[B2B marketing]]></category>
		<category><![CDATA[Business intelligence]]></category>
		<category><![CDATA[Business to Business Marketing]]></category>
		<category><![CDATA[intent]]></category>
		<category><![CDATA[intent marketing]]></category>
		<category><![CDATA[Lead generation]]></category>
		<category><![CDATA[Lead Nurturing]]></category>
		<category><![CDATA[LeadForce1]]></category>
		<category><![CDATA[Marketing Automation]]></category>
		<category><![CDATA[Marketing Automation2.0]]></category>
		<category><![CDATA[marketing ROI]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[shorter sales cycles]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://ojoin.com/pr-speak/?p=434</guid>
		<description><![CDATA[The advent of social media and the availability of content rich information has changed the way people buy and sell these days. Marketing itself has undergone a sea change with marketers engaging prospects on a more one-on-one basis. B2C companies quickly adapted to this change and have thrived on their new found closeness with their customers - but B2B companies are still not there. They need a more substantial solution to deepen their engagement with their prospects and customers which in turn will generate more business opportunities.

LeadForce1 a marketing automation2.0 solution which was launched today  seems like the solution which will help B2B companies cope with the changing dynamics of B2B marketing.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=merlinfrancis.wordpress.com&#038;blog=18329935&#038;post=434&#038;subd=merlinfrancis&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://merlinfrancis.wordpress.com/2010/03/09/intent-driven-sales-marketing-campaigns-the-new-b2b-buzz-word/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
	
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			<media:title type="html">LeadForce1 Offering an Integrated Marketing Automation2.0 platform</media:title>
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		<title>B2B Marketing and The Two-Phase Approach</title>
		<link>http://merlinfrancis.wordpress.com/2010/02/20/b2b-marketing-and-the-two-phase-approach/</link>
		<comments>http://merlinfrancis.wordpress.com/2010/02/20/b2b-marketing-and-the-two-phase-approach/#comments</comments>
		<pubDate>Sat, 20 Feb 2010 16:19:59 +0000</pubDate>
		<dc:creator>Merlin Francis</dc:creator>
				<category><![CDATA[B2B PR & Marketing]]></category>
		<category><![CDATA[B2B marketing]]></category>
		<category><![CDATA[Business to Business Marketing]]></category>
		<category><![CDATA[Demand generation]]></category>
		<category><![CDATA[effective marketing]]></category>
		<category><![CDATA[Generate leads]]></category>
		<category><![CDATA[Lead generation]]></category>
		<category><![CDATA[Lead Nurturing]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Marketing approach]]></category>
		<category><![CDATA[marketing campaigns]]></category>
		<category><![CDATA[marketing strategy]]></category>
		<category><![CDATA[nurture leads]]></category>
		<category><![CDATA[PR strategy]]></category>
		<category><![CDATA[Public Relation Methods]]></category>

		<guid isPermaLink="false">http://ojoin.com/pr-speak/?p=424</guid>
		<description><![CDATA[In B2b companies, sales closures can take anywhere between 3 to 12 months and sometimes even more. Once potential prospects or leads are identified they may require nurturing. A relationship needs to be built between the company and its prospect customer to ensure, their solution is the prospect's first choice, when they finally decide to buy.

This is why it is essential to adopt a two phased approach when it comes to B2B marketing. Your B2B Marketing plan should ideally focus on generating leads in the first phase and nurturing them in the second phase. While the first phase is wider in its reach and more generic, the second phase of marketing should be customized to suit the needs of the lead you are trying to nurture.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=merlinfrancis.wordpress.com&#038;blog=18329935&#038;post=424&#038;subd=merlinfrancis&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://merlinfrancis.wordpress.com/2010/02/20/b2b-marketing-and-the-two-phase-approach/feed/</wfw:commentRss>
		<slash:comments>5</slash:comments>
	
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		<title>5Ms of B2B Online Marketing</title>
		<link>http://merlinfrancis.wordpress.com/2010/02/13/5ms-of-b2b-online-markerting/</link>
		<comments>http://merlinfrancis.wordpress.com/2010/02/13/5ms-of-b2b-online-markerting/#comments</comments>
		<pubDate>Sat, 13 Feb 2010 11:15:06 +0000</pubDate>
		<dc:creator>Merlin Francis</dc:creator>
				<category><![CDATA[B2B PR & Marketing]]></category>
		<category><![CDATA[B2B marketing]]></category>
		<category><![CDATA[B2B Marketing techniques]]></category>
		<category><![CDATA[B2B online campaigns]]></category>
		<category><![CDATA[B2B online marketing]]></category>
		<category><![CDATA[Brand Awareness]]></category>
		<category><![CDATA[Business to Business Marketing]]></category>
		<category><![CDATA[LeadForce1]]></category>
		<category><![CDATA[marketing campaigns]]></category>
		<category><![CDATA[marketing strategy]]></category>
		<category><![CDATA[techniques of Marketing]]></category>

		<guid isPermaLink="false">http://ojoin.com/pr-speak/?p=418</guid>
		<description><![CDATA[The CXO forum sponsored by the Silicon Valley Association of Start-up Entrepreneurs was held recently in San Francisco. In today&#8217;s post I quote some excerpts of the presentation given by Srihari Kumar, CEO, LeadForce1. While his presentation was more focussed on the need for Marketing Automation and how companies can gain from this growing phenomenon, [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=merlinfrancis.wordpress.com&#038;blog=18329935&#038;post=418&#038;subd=merlinfrancis&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://merlinfrancis.wordpress.com/2010/02/13/5ms-of-b2b-online-markerting/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
	
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		<title>15 Easy &amp; Useful Backlink Building Techniques For B2B Companies</title>
		<link>http://merlinfrancis.wordpress.com/2010/01/16/15-easy-useful-backlink-building-techniques-for-b2b-companies/</link>
		<comments>http://merlinfrancis.wordpress.com/2010/01/16/15-easy-useful-backlink-building-techniques-for-b2b-companies/#comments</comments>
		<pubDate>Sat, 16 Jan 2010 08:00:29 +0000</pubDate>
		<dc:creator>Merlin Francis</dc:creator>
				<category><![CDATA[B2B PR & Marketing]]></category>
		<category><![CDATA[Backlink building techniques]]></category>
		<category><![CDATA[Building Backlinks for B2B sites]]></category>
		<category><![CDATA[Business to Business Marketing]]></category>
		<category><![CDATA[Google Page Rank]]></category>
		<category><![CDATA[Link building methods]]></category>
		<category><![CDATA[marketing strategy]]></category>
		<category><![CDATA[PR strategy]]></category>
		<category><![CDATA[Public Relation Methods]]></category>
		<category><![CDATA[Public Relation tricks]]></category>
		<category><![CDATA[reinventing Public relations]]></category>

		<guid isPermaLink="false">http://ojoin.com/pr-speak/?p=324</guid>
		<description><![CDATA[Like Public Relations building quality backlinks help build credibility for your site, win you some advertising real estate on another site and help you direct traffic from another site to your site.

Similar to  public relations - for a backlink (read coverage) to be valuable - it should come from a credible site with a good Page Rank. The content or the website should be relevant to what you offer, and the anchor text provided should clearly mention what your site is about.

A good google page rank not only increases your ranking for search but also helps with branding - since it signifies that their are others who value what you offer as content.

Unlike B2C companies building backlinks for a B2B companies can be a herculean task. But the advantage is since there are not many players in a specific industry it takes lesser backlinks than a B2C website to get a good page rank.

Find here 15 ways of building backlinks for B2B websites<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=merlinfrancis.wordpress.com&#038;blog=18329935&#038;post=324&#038;subd=merlinfrancis&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://merlinfrancis.wordpress.com/2010/01/16/15-easy-useful-backlink-building-techniques-for-b2b-companies/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
	
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		<title>7 Must Haves For Any B2B Website</title>
		<link>http://merlinfrancis.wordpress.com/2009/12/11/7-must-haves-for-any-b2b-website/</link>
		<comments>http://merlinfrancis.wordpress.com/2009/12/11/7-must-haves-for-any-b2b-website/#comments</comments>
		<pubDate>Fri, 11 Dec 2009 20:02:43 +0000</pubDate>
		<dc:creator>Merlin Francis</dc:creator>
				<category><![CDATA[B2B PR & Marketing]]></category>

		<guid isPermaLink="false">http://ojoin.com/pr-speak/?p=218</guid>
		<description><![CDATA[Optimizing the company website for quality content is an integral part of any online Marketing or Public Relations initiative. Especially in the case of B2B clients, for whom websites are a significant source of generating quality leads.

In this post, I put down my 7 must haves for any B2B website.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=merlinfrancis.wordpress.com&#038;blog=18329935&#038;post=218&#038;subd=merlinfrancis&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://merlinfrancis.wordpress.com/2009/12/11/7-must-haves-for-any-b2b-website/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
	
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		<title>How to use &#039;intent marketing&#039; &#8211; to win a customer!!</title>
		<link>http://merlinfrancis.wordpress.com/2009/11/13/how-to-use-intent-marketing-to-win-a-customer/</link>
		<comments>http://merlinfrancis.wordpress.com/2009/11/13/how-to-use-intent-marketing-to-win-a-customer/#comments</comments>
		<pubDate>Sat, 14 Nov 2009 04:26:05 +0000</pubDate>
		<dc:creator>Merlin Francis</dc:creator>
				<category><![CDATA[B2B PR & Marketing]]></category>
		<category><![CDATA[effective marketing]]></category>
		<category><![CDATA[intent]]></category>
		<category><![CDATA[intent keywords]]></category>
		<category><![CDATA[intent marketing]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[marketing campaigns]]></category>
		<category><![CDATA[marketing strategy]]></category>
		<category><![CDATA[PR strategy]]></category>
		<category><![CDATA[PR Tactic]]></category>
		<category><![CDATA[Public Relation Methods]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[Public Relations Strategy]]></category>

		<guid isPermaLink="false">http://ojoin.com/pr-speak/?p=125</guid>
		<description><![CDATA[In marketing and public relations, identifying the INTENT of a customer can give a whole new dimension to your campaigns and also bring you success since the campaigns are more informative and focused.

A regular marketing or PR plan focuses on creating mass awareness or creating an intent. While an intent driven marketing and PR plan focuses on reaching out to those who already have the 'intent' with the exact information they are seeking.

A successful marketing/PR campaign would be one, that’s a mix of both these techniques.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=merlinfrancis.wordpress.com&#038;blog=18329935&#038;post=125&#038;subd=merlinfrancis&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://merlinfrancis.wordpress.com/2009/11/13/how-to-use-intent-marketing-to-win-a-customer/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
	
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			<media:title type="html">Identifying Intent</media:title>
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			<media:title type="html">Internet user - Intent Idex </media:title>
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		<item>
		<title>How to successfully use word of mouth marketing in a B2B set up</title>
		<link>http://merlinfrancis.wordpress.com/2009/10/10/how-to-successfully-use-word-of-mouth-marketing-in-a-b2b-set-up/</link>
		<comments>http://merlinfrancis.wordpress.com/2009/10/10/how-to-successfully-use-word-of-mouth-marketing-in-a-b2b-set-up/#comments</comments>
		<pubDate>Sat, 10 Oct 2009 07:27:21 +0000</pubDate>
		<dc:creator>Merlin Francis</dc:creator>
				<category><![CDATA[B2B PR & Marketing]]></category>
		<category><![CDATA[B2B marketing]]></category>
		<category><![CDATA[Business to Business Marketing]]></category>
		<category><![CDATA[Contests]]></category>
		<category><![CDATA[marketing strategy]]></category>
		<category><![CDATA[mass communication]]></category>
		<category><![CDATA[Micro Marketing]]></category>
		<category><![CDATA[Public Relation tricks]]></category>
		<category><![CDATA[Referral marketing]]></category>
		<category><![CDATA[referral program]]></category>
		<category><![CDATA[reward programs]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[social media marketing]]></category>
		<category><![CDATA[Sweepstakes]]></category>
		<category><![CDATA[viral marketing]]></category>
		<category><![CDATA[WOMM strategy]]></category>
		<category><![CDATA[Word of mouth Marketing]]></category>

		<guid isPermaLink="false">http://www.ojoin.com/pr-speak/?p=49</guid>
		<description><![CDATA[In B2B since the stakes are higher referrals are not easy to come by, also clients refer your services or products to other businesses if they themselves have tried, tested and are completely satisfied with your services over a period of time.
So how do you ensure that your customers in both B2C and B2B type of businesses give you referrals?<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=merlinfrancis.wordpress.com&#038;blog=18329935&#038;post=49&#038;subd=merlinfrancis&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://merlinfrancis.wordpress.com/2009/10/10/how-to-successfully-use-word-of-mouth-marketing-in-a-b2b-set-up/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
	
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			<media:title type="html">image courtsey - http://blog.frontdoor.com</media:title>
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