When you should just go out and make a public announcement !

Make that announcement now..

Press release is one of the best marketing tools – because it lets you speak your version of the story, gets across your company’s news updates to your relevant audience (Stakeholders, potential investors and customers) and in the online space, helps you build credible backlinks.

If you search the term Press Release on Google – it throws up thousands of articles and posts which tell you how to write that perfect press release. I am sure on that front you will find a way out there – either yourself or with some hired help.

While most companies use press releases to announce their big moments, very few realize that press releases need not be restricted, to just the big moments but are more effective when used for all the significant moments in a company’s lifespan.

Let me put down some of these obvious and not so obvious moments for your future reference. You can always add to this list depending on the needs of your company.

Since the opportunities of going public with a news update vary in each company – this list cannot and should not be treated as the end of all thought and discussion – but more as the beginning of one…

So here you go – Occasions and reasons for you to go out with a Press release…

1. Launch – Any kind of launch, your company, product, service, new division etc.

2. Client Acquisitions

3. Partnerships

4. Mergers

5. Quarter and Annual results

6. New feature updates

7. New Appointments

8. Awards and accolades for the company and for those in the management team

9. Chartering new markets

10. Diversification

11. CSR initiatives

12. Green initiatives

13. Positive Industry Analyst reviews

14. Change in Location of your head office

15. Event/Webinar announcements – those you organize and those you are participating in

16. Published Reports / Whitepapers

17. Any offline or online conference your are hosting

18. If a company spokesperson is speaking at an event – you can have a post event release – focusing on the main points in his speech (provided they are significant)

19. Comment on a significant Industry development – in support or in opposition

20. Announcing your entry into the social media space – Opening your Company’s Twitter or Facebook account (It’s a great way of telling people where to find you on social mediaphere)

And before I close this post here are some must remember tips -

Tip #1 – If you are holding a press conference or an event – remember to have a pre – event and post-event press release.

Pre- Event press release – Should explain the reason for holding the event – (Launch, Partnership announcement etc.). Names of individuals, who would be addressing the event and their brief introductions, date of the event, details of your company.

Many companies and PR professionals today give pre-event releases a miss – but it is significant because it might give a journalist enough reason to write a heads-up report on the event, also it helps in getting your event listed under the upcoming events section by the various media publications – ensuring better attendance at your event.

Post – Event press release – Should elaborate on the announcement made at the event, significant quotes of those who address the gathering. Since, this is a more thought after release – PR professionals should think through the most significant development at the event which has news significance and build their release around that news peg or angle (use quotes that add to that point).  This will ensure your release has a better rate of coverage.

Tip #2 – We are aware that press releases are your company’s mouth piece – still it is best not to overplay (do not underplay either)  your achievements and appear very promotional when writing them. Those press release which appear balanced in their approach have a better chance of getting carried by the media

Tip # 3 – Remember to post a copy of the releases on your company website and on free Press Release submission sites.

If you can think of any more reasons or occasions for issuing a press release, write in and I will update this list further 

Press release is considered one of the best marketing tools – as it lets you publish your version of the story, gets across your company’s news updates to your relevant audience (Stakeholders, potential investors and customers) and in the online space, helps you build credible backlinks.

If you search the term Press Release on Google – it throws up thousands of articles and posts which tell you how to write that perfect press release. I am sure on that front you will find a way out there – either yourself or with some hired help.

While most companies use press releases to announce their big moments, very few realize that press releases need not be restricted, to just the big moments but are more effective when used for all the significant moments in a company’s lifespan.

Let me put down some of these obvious and not so obvious moments for your future reference. You can always add to this list depending on the needs of your company.

Since the opportunities of going public with a news update vary in each company – this list cannot and should not be treated as the end of all thought and discussion – but more as the beginning of one…

So here you go – Occasions and reasons for you to go out with a Press release…

1. Launch – Any kind of launch, your company, product, service, new division etc.

2. Client Acquisitions

3. Partnerships/tie-ups

4. Mergers

5. Quarterly and Annual results ( if your are profitable its good to let your stakeholders know)

6. New feature updates in your product or service

7. New Appointments at the senior management level

8. Awards and accolades for the company or for those in the management team

9. Launching in new markets

10. Diversification

11. CSR initiatives

12. Green initiatives

13. Positive Industry Analyst reviews

14. Change in Location of your head office /Website address

15. Event/Webinar announcements – those you organize and those you are participating in

16. Published Reports / Whitepapers

17. Any offline or online conference your are hosting

18. If a company spokesperson is speaking at an event – you can have a post event release – focusing on the main points in his speech (provided they are significant)

19. Comment on a significant Industry development – in support or in opposition

20. Announcing your entry into the social media space – Opening your Company’s Twitter or Facebook account (It’s a great way of telling people where to find you on social mediaphere)

And before I end this post here are some must remember tips -

Tip #1 – If you are holding a press conference or an event – remember to have a pre – event and post-event press release.

Pre- Event press release – Should explain the reason for holding the event – (Launch, Partnership announcement etc.). Names of individuals, who would be addressing the event and their brief introductions, date of the event, details of your company.

Many companies and PR professionals today give pre-event releases a miss – but it is significant because it might give a journalist enough reason to write a heads-up report on the event, also it helps in getting your event listed under the upcoming events section by the various media publications – ensuring better attendance at your event.

Post – Event press release – Should elaborate on the announcement made at the event, significant quotes of those who address the gathering. Since, this is a more thought after release – PR professionals should think through the most significant development at the event which has news significance and build their release around that news peg or angle (use quotes that add to that point).  This will ensure your release has a better rate of coverage.

Tip #2 – We are aware that press releases are your company’s mouth piece – still it is best not to overplay (do not underplay either)  your achievements and appear very promotional when writing them. Those press releases which appear balanced in their approach have a better chance of getting carried by the media

Tip # 3 – Remember to post a copy of the releases on your company website and on free Press Release submission sites.

If you can think of any more reasons or occasions for issuing a press release, write in and I will update this list further

Tags: B2B marketing, Business to Business Marketing, effective marketing, eye catching, occasions for a press release, PR strategy, PR Tactic, press release, Public Relation Methods, Public Relation myths, Public Relation tricks, Public Relations, reasons for press releases, reinventing Public relations, when should you issue a media release, when should you issue a news release, When to issue a press release

15 Easy & Useful Backlink Building Techniques For B2B Companies

Building Backlinks

In the realm of online marketing google page ranks can play a big role in making or breaking your brand image. It is no surprise that the Internet marketing space is full of experts and companies who promise to increase the number of your backlinks and in turn your google page rank.

Getting backlinks for your website or blog is a long and tedious process which requires some strategy and planning.

Wonder why I am discussing backlinks on a PR blog, well because from my experience, when it comes to online marketing, building backlinks is equal to doing Public Relations and vice-versa.

Like Public Relations building quality backlinks help build credibility for your site, win you some advertising real estate on another site and help you direct traffic from another site to your site.

Similar to  public relations – for a backlink (read coverage) to be valuable – it should come from a credible site with a good Page Rank. The content or the website should be relevant to what you offer, and the anchor text provided should clearly mention what your site is about.

A good google page rank not only increases your ranking for search but also helps with branding – since it signifies that their are others who value what you offer as content.

Unlike B2C companies building backlinks for a B2B companies can be a herculean task. But the advantage is since there are not many players in a specific industry it takes lesser backlinks than a B2C website to get a good page rank.

Below are some ways of building backlinks for B2B websites -

1. Directory Submissions

Find relevant directories in your industry with Good Page Rank – at least 4 and above – submit your website and company details to that. People looking for players in your industry usually visit these directories to check out their options and your offerings.

2. B2B Search Engines

It would be a good for B2B companies to submit their details to B2B search engines like  - Business.com, Zibb.com, knowledgestorm etc. in addition to your regular search engines like Google, Yahoo and MSN

3. Whitepaper Submissions

Most B2B companies come up with Whitepapers on their industry as a means of establishing thought leadership. You can submit these Whitepapers to good PR sites like – http://whitepapers.zdnet.com/submitpaper.aspx?tag=content;col2

4. Case study submissions

Yes, now you can submit your case studies too. What better way to showcase, your abilities. Research – you will find many more sites like http://techrepublic.com.com/ which allow you to submit case studies.

5. Bookmarking

Bookmark your website pages on the various well-known and well ranked bookmarking sites. Bookmark your press releases, bookmark any news coverages you received, bookmark your articles etc. These may not directly give you backlinks but will help in increasing the value of your original link. Apart from getting you more traffic from these popular sites.

6. Article Submissions

Writing articles with links to your web pages and submitting these to popular article submission sites like Article base, Ezine articles will get you some good backlinks, especially since the content is something you can write around your offerings and hence relevant.

7. Event Listings

Are you hosting a Webinar, or any other events – research –  their are plenty of event listing sites, list your events there. Not only does it give you backlinks it also bring you traffic.

8. Submitting Corporate Presentations

All those interesting Corporate presentations you create to pitch to your prospects, submit them to sites like Slideshare.com. It not only helps your site with backlinks but can also bring you some good leads.

9. Getting jobs listed on University sites

Research and find colleges and universities who link degree students and alumni to job opportunities. Links from .edu sites like these are considered authority building links.

Obviously the first thing to do is get used to publishing your job vacancies on your site, and then telling potential linking partners about them. PS: Never take these jobs off your site – just mention “Role Filled” and strike out the text.

10. Partner Linkback

Do you work with certain vendors or have other partners in the industry, add them to your partner list and give a link to their sites, ask them to reciprocate in a similar fashion. You can send across a similar request to others you work with as well – resellers, distributors etc.

11. Testimonial Links

B2B companies can speak to their service providers and suggest writing a testimonial for the service provider website in exchange of a link back for your company. (Choose which sites you would like to go with if the list is long based on their google PR). OR  create a blog post, article or content page with a list of your “favorites (vendors)” ranked in a particular order, then email each of the mentioned sites and tell them that they’re welcome to use a “testimonial” quote you’ve written about them and also link to the “rankings” page. Companies love to link to anything ego-boosting.

12. Create Link Baits

Get a survey or research done and publish the report on your site – approach bloggers in your industry with your findings and request them to linkback to the report if they wish to publish the data.

Similarly you can create content around – something relevant to your industry. A list of 10 things every person from your industry show be ‘aware of’ or ‘beware of’ etc. If the list is interesting, you will find many people who would like to link to it. Remember to publish this content on your website for them to linkback.

13. Corporate Blog

Ensure your corporate blog is on the same domain as your website. Run a blog popularity program. Like submitting the blog to blog directories, rss feed directories, do blogger roll exchange etc. It will help in getting backlinks for your blog, increasing its page rank and thereby the page rank of your home page.

14. Competitor backlink analysis

Actually this is the best place to start working on your backlink plan. If any of your competitors have a website with a good page rank – analyze their backlinks and see if any of those sites where their link is present is relevant to you(which is most likely since you are from the same industry). See how you can approach these sites and get your company listed there as well

15. Press Releases & Blogger reachouts

Press releases are a great way of building quality backlinks. You need not spend big money every time for a press release, make it a point to come out with a press release every month. You can issue it using cheaper wire services like webwire.com’s webpost  services or you can just go with a list of free press release sites – some are researched and  listed here by Big News . You can also reach out to Bloggers who cover your industry space with some relevant and exciting story angles. Write-ups from them will not only amount in a good PR Coverage but also a quality backlink and good Google PR..

If you can think of anymore, please feel free to add here..

In the realm of online marketing google page ranks can play a big role in making or breaking your brand image. It is no surprise that the Internet marketing space is full of experts and companies who promise to increase the number of your backlinks and in turn your google page rank.

Getting backlinks for your website or blog is a long and tedious process which requires some strategy and planning.

Wonder why I am discussing backlinks on a PR blog, well because from my experience, when it comes to online marketing, building backlinks is equal to doing Public Relations and vice-versa.

Like Public Relations building quality backlinks help build credibility for your site, win you some advertising real estate on another site and help you direct traffic from another site to your site.

Similar to  public relations – for a backlink (read coverage) to be valuable – it should come from a credible site with a good Page Rank. The content or the website should be relevant to what you offer, and the anchor text provided should clearly mention what your site is about.

A good google page rank not only increases your ranking for search but also helps with branding – since it signifies that their are others who value what you offer as content.

Unlike B2C companies building backlinks for a B2B companies can be a herculean task. But the advantage is since there are not many players in a specific industry it takes lesser backlinks than a B2C website to get a good page rank.

Below are some ways of building backlinks for B2B websites -

1. Directory Submissions

Find relevant directories in your industry with Good Page Rank – at least 4 and above – submit your website and company details to that. People looking for players in your industry usually visit these directories to check out their options and your offerings.

2. B2B Search Engines

It would be a good for B2B companies to submit their details to B2B search engines like  - Business.com, Zibb.com, knowledgestorm etc. in addition to your regular search engines like Google, Yahoo and MSN

3. Whitepaper Submissions

Most B2B companies come up with Whitepapers on their industry as a means of establishing thought leadership. You can submit these Whitepapers to good PR sites like – http://whitepapers.zdnet.com/submitpaper.aspx?tag=content;col2

4. Case study submissions

Yes, now you can submit your case studies too. What better way to showcase, your abilities. Research – you will find many more sites like http://techrepublic.com.com/ which allow you to submit case studies.

5. Bookmarking

Bookmark your website pages on the various well-known and well ranked bookmarking sites. Bookmark your press releases, bookmark any news coverages you received, bookmark your articles etc. These may not directly give you backlinks but will help in increasing the value of your original link. Apart from getting you more traffic from these popular sites.

6. Article Submissions

Writing articles with links to your web pages and submitting these to popular article submission sites like Article base, Ezine articles will get you some good backlinks, especially since the content is something you can write around your offerings and hence relevant.

7. Event Listings

Are you hosting a Webinar, or any other events – research –  their are plenty of event listing sites, list your events there. Not only does it give you backlinks it also bring you traffic.

8. Submitting Corporate Presentations

All those interesting Corporate presentations you create to pitch to your prospects, submit them to sites like Slideshare.com. It not only helps your site with backlinks but can also bring you some good leads.

9. Getting jobs listed on University sites

Research and find colleges and universities who link degree students and alumni to job opportunities. Links from .edu sites like these are considered authority building links.

Obviously the first thing to do is get used to publishing your job vacancies on your site, and then telling potential linking partners about them. PS: Never take these jobs off your site – just mention “Role Filled” and strike out the text.

10. Partner Linkback

Do you work with certain vendors or have other partners in the industry, add them to your partner list and give a link to their sites, ask them to reciprocate in a similar fashion. You can send across a similar request to others you work with as well – resellers, distributors etc.

11. Testimonial Links

B2B companies can speak to their service providers and suggest writing a testimonial for the service provider website in exchange of a link back for your company. (Choose which sites you would like to go with if the list is long based on their google PR). OR  create a blog post, article or content page with a list of your “favorites (vendors)” ranked in a particular order, then email each of the mentioned sites and tell them that they’re welcome to use a “testimonial” quote you’ve written about them and also link to the “rankings” page. Companies love to link to anything ego-boosting.

12. Create Link Baits

Get a survey or research done and publish the report on your site – approach bloggers in your industry with your findings and request them to linkback to the report if they wish to publish the data.

Similarly you can create content around – something relevant to your industry. A list of 10 things every person from your industry show be ‘aware of’ or ‘beware of’ etc. If the list is interesting, you will find many people who would like to link to it. Remember to publish this content on your website for them to linkback.

13. Corporate Blog

Ensure your corporate blog is on the same domain as your website. Run a blog popularity program. Like submitting the blog to blog directories, rss feed directories, do blogger roll exchange etc. It will help in getting backlinks for your blog, increasing its page rank and thereby the page rank of your home page.

14. Competitor backlink analysis

Actually this is the best place to start working on your backlink plan. If any of your competitors have a website with a good page rank – analyze their backlinks and see if any of those sites where their link is present is relevant to you(which is most likely since you are from the same industry). See how you can approach these sites and get your company listed there as well

15. Press Releases & Blogger reachouts

Press releases are a great way of building quality backlinks. You need not spend big money every time for a press release, make it a point to come out with a press release every month. You can issue it using cheaper wire services like webwire.com’s webpost  services or you can just go with a list of free press release sites – some are researched and  listed here by Big News . You can also reach out to Bloggers who cover your industry space with some relevant and exciting story angles. Write-ups from them will not only amount in a good PR Coverage but also a quality backlink and good Google PR..

If you can think of anymore, please feel free to add here..

Tags: Backlink building techniques, Building Backlinks for B2B sites, Business to Business Marketing, Google Page Rank, Link building methods, marketing strategy, PR strategy, Public Relation Methods, Public Relation tricks, reinventing Public relations

5 Ways – B2B Companies Can Use Social Media for Lead Generation & Lead Nurturing

Social Media Tool Kit for B2B companies

The relevancy of social media for Business to Business (B2B) companies is a much debated subject. While B2B companies are opening up to the idea of participating in social media, by creating social profiles, writing blogs and engaging in micro-blogging etc. a lot is desired when it comes to using social media as an effective tool to forward their business interests or for securing, and nurturing quality leads.

Having worked with both B2C and B2B companies in the social media space, I strongly feel that the approach for both have to be significantly different – at least at the engagement level.

It has to be very similar to how we market such companies and their products in the offline world. More mass and viral for B2C companies/products and more of an individual approach ñ convincing that one individual or group of individuals (read decision makers) who will believe in your product and pay the high value to procure it for B2B companies.

If you actually see how business prospects can be engaged on social media by B2B companies, the argument that social media is more relevant for B2B companiesí wins hands down.

Finding relevant contacts ñ

Finding the right contact to make their business pitch is critical for sales guys at B2B companies. In the offline world ñ they look for such prospects at conferences, trade shows, at a game of Golf, or socializing clubs. The time taken for converting a social contact into a relevant potential business contact varies depending on a lot of other factors like basic nature of the individuals involved, their social engagement skills etc.

In the online world business social networking sites like Linkedin, Businessweek Exchange, Ecademy, Entrepreneur.com etc. have made the process so easy. Everyone on these networks is there for a professional reason hence talking business in your first social introduction falls within the social etiquettes of these networks. Also, these sites make an individualís professional network multiply, because they let him know who is connected to his connections and their connections too. With social media the visiting card holder is experiencing exponential growth.

Showcasing your product

When it comes to showcasing products ñ social media has come as a boon for B2b companies. It provides so many levels and channels to engage and educate their potential customers about their company and its product offerings. Before, having advertising & PR budgets and probably a face to face meeting and corporate presentation was the only way they could engage with their potential customer. But today with social media ñ you can choose the channel your prospect uses (Presentations, Videos, Podcasts, Webinars etc.), through a medium he most frequents (social networking sites, blogs, Video sites, Book marking sites etc.) to engage him without so much as meeting him to begin with.

Yes social media has presented B2b companies with a variety of channels to promote, educate and even create a market for their products. Blogs have become a great way of doing PR and building thought leadership. Webinars and videos help demonstrate your products to anyone who is interested at any time and anywhere in the world.

Nurturing your leads

In a B2B set up since the stakes are higher – a potential lead requires sometimes a lot of nurturing before it converts into a sale. Social media provides sales guys with a more than one option to engage and follow their leads at both a professional and personal level. Following their prospects on social networking sites like Twitter, Facebook, Linkedin, following their blogs etc. can give them a lot of insight about their lead, the kind of person he is, his interests, his passions, his perspective on things/issues etc. Ask a regular sales guy who does not have access to social media or such information on a prospect and he will tell you the value such information adds when nurturing a lead. Sales guys do everything to find out about what their potential decision maker likes, the basketball/baseball team he roots for etc. to engage him at a more personal level. Social media provides them with all that information effortlessly.

Building communities

Having a list of satisfied clients who can advocate their products to other prospects is a dream come true for any company. In a non- social media set-up Companies would ideally ask their clients to give some recommendations which they would use in their product brochures and website. Also, hope that their existing clientele recommend them to some others, leaving them with very less control or hope that their advocates will bring in quality leads.

Social media today changes all that ñ it helps companies create communities and groups around their product offerings, where their advocates can come and voice their positive experiences. It can invite other prospects to join these groups and engage in discussions to have a better understanding and third party or user perspective of the product before their own purchase.

Companies can also use the chatter in these groups for creating buzz or PR. Consider this ñ social media helps companies advertise in real time ñ spending much less money.

Finding New Markets

For most B2B companies expanding their market is critical to their success. The investments for entering and setting shop in any new market is huge and companies spend a bomb on market research to find out the growth potential in such markets.

Since social media is not divided by boundaries ñ it becomes a simple and cost- effective tool for B2b companies to test the potential of new markets. Contacting and engaging with prospects in another country on social networks, understanding the specific needs of their market etc. has become much simpler.

B2B purchases are always well researched, well thought and very informed decisions. Social media as a business tool can help companies in providing that research, thought and information to their potential customers. It can help companies in educating and engaging their potential leads at different levels ñ talking in a language they would love to hear.

Social Media is still about people. Only the distances and differences have ceased to existÖ.try it ñ it could change the way you do business.

The relevancy of social media for Business to Business (B2B) companies is a much debated subject. While B2B companies are opening up to the idea of participating in social media, by creating social profiles, writing blogs and engaging in micro-blogging etc. a lot is desired when it comes to using social media as an effective tool to forward their business interests or for securing, and nurturing quality leads.

Having worked with both B2C and B2B companies in the social media space, I strongly feel that the approach for both have to be significantly different – at least at the engagement level.

It has to be very similar to how we market such companies and their products in the offline world. More mass and viral for B2C companies/products and more of an individual approach - convincing that one individual or group of individuals (read decision makers) who will believe in your product and pay the high value to procure it, for B2B companies.

If you actually see how business prospects can be engaged on social media by B2B companies, the argument that social media is more relevant for B2B companies’ wins hands down

For the non-believers here’s how…….

Finding relevant contacts

Finding the right contact to make their business pitch is critical for sales guys at B2B companies. In the offline world - they look for such prospects at conferences, trade shows, at a game of Golf, or socializing clubs. The time taken for converting a social contact into a relevant potential business contact varies, depending on a lot of other factors like basic nature of the individuals involved, their social engagement skills etc.

In the online world business social networking sites like Linkedin, Businessweek Exchange, Ecademy, Entrepreneur.com etc. have made the process so easy. Everyone on these networks is there for a professional reason hence talking business in your first social introduction falls within the social etiquettes of these networks. Also, these sites make an individual’s professional network multiply, because they let him know who is connected to his connections and their connections too. With social media the visiting card holder is experiencing exponential growth.

Showcasing your product

When it comes to showcasing products – social media has come as a boon for B2b companies. It provides so many levels and channels to engage and educate their potential customers about their company and its product offerings. Before, having advertising & PR budgets and probably a face to face meeting and corporate presentation was the only way they could engage with their potential customer. But today with social media - they can choose the channel their prospect uses (Presentations, Videos, Podcasts, Webinars etc.), through a medium he most frequents (social networking sites, blogs, Video sites, Book marking sites etc.) to engage him without so much as meeting him to begin with.

Yes social media has presented B2b companies with a variety of channels to promote, educate and even create a market for their products. Blogs have become a great way of doing PR and building thought leadership. Webinars and videos help demonstrate your products to anyone who is interested at any time and anywhere in the world.

Nurturing your leads

In a B2B set up since the stakes are higher – a potential lead requires a lot of nurturing before it converts into a sale. Social media provides sales guys with more than one option to engage and follow their leads at both a professional and personal level. Following their prospects on social networking sites like Twitter, Facebook, Linkedin, following their blogs etc. can give them a lot of insight about their lead, the kind of person he is, his interests, his passions, his perspective on things/issues etc. Ask a regular sales guy who does not have access to social media or such information on a prospect and he will tell you the value such information adds when nurturing a lead. Sales guys do everything to find out about what their potential decision maker likes, the basketball/baseball team he roots for etc. to engage him at a more personal level. Social media provides them with all that information effortlessly.

Building communities

Having a list of satisfied clients who can advocate their products to other prospects is a dream come true for any company. In a non- social media set-up companies would ideally ask their clients to give some recommendations which they would use in their product brochures and website. Also, hope that their existing clientele recommend them to some others, leaving them with very less control or hope that their advocates will bring in quality leads.

Social media today changes all that - it helps companies create communities and groups around their product offerings, where their advocates can come and voice their positive experiences. It can invite other prospects to join these groups and engage in discussions to have a better understanding and third party or user perspective of the product before their own purchase.

Companies can also use the chatter in these groups for creating buzz or PR. Consider this – social media helps companies advertise in real time – spending much less money.

Finding New Markets

For most B2B companies expanding their market is critical to their success. The investments for entering and setting shop in any new market is huge and companies spend a bomb on market research to find out the growth potential in such markets.

Since social media is not divided by boundaries - it becomes a simple and cost- effective tool for B2b companies to test the potential of new markets. Contacting and engaging with prospects in another country on social networks, understanding the specific needs of their market etc. has become much simpler.

B2B purchases are always well researched, well thought and very informed decisions. Social media as a business tool can help companies in providing that research, thought and information to their potential customers. It can help companies in educating and engaging their potential leads at different levels ñ talking in a language they would love to hear.

Social Media is still about people. Only the distances and differences have ceased to existÖ.try it - it could change the way you do business.

Tags: B2B marketing, B2B Social, b2b social media Strategy, btob social media strategy, Business to Business Marketing, Lead generation, Lead Nurturing, marketing strategy, PR strategy, Social Media, social media marketing