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	<title>Merl&#039;s PR Speak &#187; advertising</title>
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		<title>Merl&#039;s PR Speak &#187; advertising</title>
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		<title>How To Mend The Dent In Your Brand Image?</title>
		<link>http://merlinfrancis.wordpress.com/2009/12/18/how-to-mend-the-dent-in-your-brand-image/</link>
		<comments>http://merlinfrancis.wordpress.com/2009/12/18/how-to-mend-the-dent-in-your-brand-image/#comments</comments>
		<pubDate>Fri, 18 Dec 2009 18:37:17 +0000</pubDate>
		<dc:creator>Merlin Francis</dc:creator>
				<category><![CDATA[my findings]]></category>
		<category><![CDATA[PR&Marketing Learnings]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[Brand Awareness]]></category>
		<category><![CDATA[Brand image]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Business to Business Marketing]]></category>
		<category><![CDATA[Creative Branding]]></category>
		<category><![CDATA[Genral Mills]]></category>
		<category><![CDATA[Haagen Dazs]]></category>
		<category><![CDATA[marketing campaigns]]></category>
		<category><![CDATA[marketing strategy]]></category>
		<category><![CDATA[mending brand image]]></category>
		<category><![CDATA[PR strategy]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[social media marketing]]></category>
		<category><![CDATA[Word of mouth Marketing]]></category>

		<guid isPermaLink="false">http://ojoin.com/pr-speak/?p=238</guid>
		<description><![CDATA[Today a case I would like to discuss in this post is that of the Ice cream major Haagen – Dazs’ entry into the Indian market last week.

The Company which is known for its premium International quality ice-creams has angered and been boycotted by many of its potential Indian customers even before it could make them taste their brand of ice-creams.

Considering that Haagen Dazs is such an established brand its surprising how this kind of obvious error went unnoticed by the marketing heads and strategists in the company.  Or for that matter was overlooked or missed by those handling the marketing of the brand in India?

Let’s see how this could have been averted or handled a little differently without generating these anti-Haagan Dazs nationalist sentiments…<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=merlinfrancis.wordpress.com&#038;blog=18329935&#038;post=238&#038;subd=merlinfrancis&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>5</slash:comments>
	
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		<title>Successful Marketing is more about Creativity and less about Money!!</title>
		<link>http://merlinfrancis.wordpress.com/2009/11/04/successful-marketing-is-more-about-creativity-and-less-about-money/</link>
		<comments>http://merlinfrancis.wordpress.com/2009/11/04/successful-marketing-is-more-about-creativity-and-less-about-money/#comments</comments>
		<pubDate>Wed, 04 Nov 2009 12:48:19 +0000</pubDate>
		<dc:creator>Merlin Francis</dc:creator>
				<category><![CDATA[my findings]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[Brand Awareness]]></category>
		<category><![CDATA[Creative Branding]]></category>
		<category><![CDATA[effective marketing]]></category>
		<category><![CDATA[eye catching]]></category>
		<category><![CDATA[marketing campaigns]]></category>
		<category><![CDATA[marketing strategy]]></category>
		<category><![CDATA[mass communication]]></category>
		<category><![CDATA[masses communication]]></category>
		<category><![CDATA[PR strategy]]></category>
		<category><![CDATA[Public Relation Methods]]></category>

		<guid isPermaLink="false">http://ojoin.com/pr-speak/?p=94</guid>
		<description><![CDATA[Often the point missed - is the fact that marketing is not so much about money as much about creativity. Its also a lot about getting across to the right people in a way that they remember to invest in your product or service.

A simple idea showcased differently make a brand stand out in the market place.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=merlinfrancis.wordpress.com&#038;blog=18329935&#038;post=94&#038;subd=merlinfrancis&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>3</slash:comments>
	
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			<media:title type="html">Building Blocks</media:title>
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		<media:content url="http://merlinfrancis.files.wordpress.com/2009/11/advert91.jpg" medium="image">
			<media:title type="html">Weighing down!!</media:title>
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			<media:title type="html">Never seen a more effective ad, which talks of what smoking can do to you and the people around you</media:title>
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			<media:title type="html">Powerful</media:title>
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			<media:title type="html">Clean Sweep!</media:title>
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			<media:title type="html">The basics!</media:title>
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