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	<title>Merl&#039;s PR Speak &#187; Brand Awareness</title>
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	<description>The art of building perceptions...</description>
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		<title>Merl&#039;s PR Speak &#187; Brand Awareness</title>
		<link>http://merlinfrancis.wordpress.com</link>
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		<title>5Ms of B2B Online Marketing</title>
		<link>http://merlinfrancis.wordpress.com/2010/02/13/5ms-of-b2b-online-markerting/</link>
		<comments>http://merlinfrancis.wordpress.com/2010/02/13/5ms-of-b2b-online-markerting/#comments</comments>
		<pubDate>Sat, 13 Feb 2010 11:15:06 +0000</pubDate>
		<dc:creator>Merlin Francis</dc:creator>
				<category><![CDATA[B2B PR & Marketing]]></category>
		<category><![CDATA[B2B marketing]]></category>
		<category><![CDATA[B2B Marketing techniques]]></category>
		<category><![CDATA[B2B online campaigns]]></category>
		<category><![CDATA[B2B online marketing]]></category>
		<category><![CDATA[Brand Awareness]]></category>
		<category><![CDATA[Business to Business Marketing]]></category>
		<category><![CDATA[LeadForce1]]></category>
		<category><![CDATA[marketing campaigns]]></category>
		<category><![CDATA[marketing strategy]]></category>
		<category><![CDATA[techniques of Marketing]]></category>

		<guid isPermaLink="false">http://ojoin.com/pr-speak/?p=418</guid>
		<description><![CDATA[The CXO forum sponsored by the Silicon Valley Association of Start-up Entrepreneurs was held recently in San Francisco. In today&#8217;s post I quote some excerpts of the presentation given by Srihari Kumar, CEO, LeadForce1. While his presentation was more focussed on the need for Marketing Automation and how companies can gain from this growing phenomenon, [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=merlinfrancis.wordpress.com&amp;blog=18329935&amp;post=418&amp;subd=merlinfrancis&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://merlinfrancis.wordpress.com/2010/02/13/5ms-of-b2b-online-markerting/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
	
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			<media:title type="html">merlinfrancis</media:title>
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		<title>Is Your Company Engaging its Promoters???</title>
		<link>http://merlinfrancis.wordpress.com/2010/02/06/is-your-company-engaging-its-promoters/</link>
		<comments>http://merlinfrancis.wordpress.com/2010/02/06/is-your-company-engaging-its-promoters/#comments</comments>
		<pubDate>Sat, 06 Feb 2010 07:33:41 +0000</pubDate>
		<dc:creator>Merlin Francis</dc:creator>
				<category><![CDATA[Brand building]]></category>
		<category><![CDATA[B2B marketing]]></category>
		<category><![CDATA[Brand Awareness]]></category>
		<category><![CDATA[Brand growth]]></category>
		<category><![CDATA[Business to Business Marketing]]></category>
		<category><![CDATA[Engaging your detractors]]></category>
		<category><![CDATA[engaging your promoters]]></category>
		<category><![CDATA[marketing campaigns]]></category>
		<category><![CDATA[marketing strategy]]></category>
		<category><![CDATA[Net Promoter]]></category>
		<category><![CDATA[Net Promoter Score]]></category>
		<category><![CDATA[Public Relations]]></category>

		<guid isPermaLink="false">http://ojoin.com/pr-speak/?p=401</guid>
		<description><![CDATA[In this era of social media, the NPS system can give a whole new meaning to marketing. Drawing your promoters to help you with the process of brand building by sharing their brand experiences with a larger audience can be a great add-on to any marketing strategy. This also increases the chances of turning the Passives into active Promoters.

I personally see the NPS system as a great value add for the PR and branding team of any company.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=merlinfrancis.wordpress.com&amp;blog=18329935&amp;post=401&amp;subd=merlinfrancis&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>3</slash:comments>
	
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			<media:title type="html">Calculating the Net Promoter Score</media:title>
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		<title>iPitch : Apple&#039;s Media Spin!!</title>
		<link>http://merlinfrancis.wordpress.com/2010/01/29/ipitch-apples-media-spin/</link>
		<comments>http://merlinfrancis.wordpress.com/2010/01/29/ipitch-apples-media-spin/#comments</comments>
		<pubDate>Fri, 29 Jan 2010 17:40:42 +0000</pubDate>
		<dc:creator>Merlin Francis</dc:creator>
				<category><![CDATA[PR Facts]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[Apple iPad]]></category>
		<category><![CDATA[Apple iPhone]]></category>
		<category><![CDATA[Apple iPod]]></category>
		<category><![CDATA[Brand Awareness]]></category>
		<category><![CDATA[Business to Business Marketing]]></category>
		<category><![CDATA[effective marketing]]></category>
		<category><![CDATA[eye catching]]></category>
		<category><![CDATA[iPad]]></category>
		<category><![CDATA[iPhone]]></category>
		<category><![CDATA[iPod]]></category>
		<category><![CDATA[marketing strategy]]></category>
		<category><![CDATA[PR moves]]></category>
		<category><![CDATA[PR professionals]]></category>
		<category><![CDATA[PR strategy]]></category>
		<category><![CDATA[Public Relation Methods]]></category>
		<category><![CDATA[Public Relation tricks]]></category>
		<category><![CDATA[Public Relations Strategy]]></category>
		<category><![CDATA[reinventing Public relations]]></category>
		<category><![CDATA[Steve Jobs]]></category>

		<guid isPermaLink="false">http://ojoin.com/pr-speak/?p=377</guid>
		<description><![CDATA[Over 6 Million coverages for its iPad is currently visible on the search engine of which more than 330,000 are mentions in blogs from all over...

Am I then surprised to hear a fellow tweeter tweet – “I would love to join the PR team of Apple – it is the easiest job on Earth.”

Looking at all the eyeballs Apple manages to get and all the tongues it sets rolling, I feel like agreeing with my tweet buddy. iPod, iPhone and now the iPad each outdid the other in terms of media coverage.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=merlinfrancis.wordpress.com&amp;blog=18329935&amp;post=377&amp;subd=merlinfrancis&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://merlinfrancis.wordpress.com/2010/01/29/ipitch-apples-media-spin/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
	
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			<media:title type="html">Google Search - &#34;Apple iPad&#34; screen shot</media:title>
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		<media:content url="http://merlinfrancis.files.wordpress.com/2010/01/google-apple-11.jpg" medium="image">
			<media:title type="html">&#34;Apple iPad&#34; blog coverage</media:title>
		</media:content>

		<media:content url="http://merlinfrancis.files.wordpress.com/2010/01/multi_touch_20100127.png" medium="image">
			<media:title type="html">Apple iPad</media:title>
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		<item>
		<title>How To Mend The Dent In Your Brand Image?</title>
		<link>http://merlinfrancis.wordpress.com/2009/12/18/how-to-mend-the-dent-in-your-brand-image/</link>
		<comments>http://merlinfrancis.wordpress.com/2009/12/18/how-to-mend-the-dent-in-your-brand-image/#comments</comments>
		<pubDate>Fri, 18 Dec 2009 18:37:17 +0000</pubDate>
		<dc:creator>Merlin Francis</dc:creator>
				<category><![CDATA[my findings]]></category>
		<category><![CDATA[PR&Marketing Learnings]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[Brand Awareness]]></category>
		<category><![CDATA[Brand image]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Business to Business Marketing]]></category>
		<category><![CDATA[Creative Branding]]></category>
		<category><![CDATA[Genral Mills]]></category>
		<category><![CDATA[Haagen Dazs]]></category>
		<category><![CDATA[marketing campaigns]]></category>
		<category><![CDATA[marketing strategy]]></category>
		<category><![CDATA[mending brand image]]></category>
		<category><![CDATA[PR strategy]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[social media marketing]]></category>
		<category><![CDATA[Word of mouth Marketing]]></category>

		<guid isPermaLink="false">http://ojoin.com/pr-speak/?p=238</guid>
		<description><![CDATA[Today a case I would like to discuss in this post is that of the Ice cream major Haagen – Dazs’ entry into the Indian market last week.

The Company which is known for its premium International quality ice-creams has angered and been boycotted by many of its potential Indian customers even before it could make them taste their brand of ice-creams.

Considering that Haagen Dazs is such an established brand its surprising how this kind of obvious error went unnoticed by the marketing heads and strategists in the company.  Or for that matter was overlooked or missed by those handling the marketing of the brand in India?

Let’s see how this could have been averted or handled a little differently without generating these anti-Haagan Dazs nationalist sentiments…<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=merlinfrancis.wordpress.com&amp;blog=18329935&amp;post=238&amp;subd=merlinfrancis&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://merlinfrancis.wordpress.com/2009/12/18/how-to-mend-the-dent-in-your-brand-image/feed/</wfw:commentRss>
		<slash:comments>5</slash:comments>
	
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			<media:title type="html">merlinfrancis</media:title>
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			<media:title type="html">Haagen Dazs</media:title>
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	</item>
		<item>
		<title>Successful Marketing is more about Creativity and less about Money!!</title>
		<link>http://merlinfrancis.wordpress.com/2009/11/04/successful-marketing-is-more-about-creativity-and-less-about-money/</link>
		<comments>http://merlinfrancis.wordpress.com/2009/11/04/successful-marketing-is-more-about-creativity-and-less-about-money/#comments</comments>
		<pubDate>Wed, 04 Nov 2009 12:48:19 +0000</pubDate>
		<dc:creator>Merlin Francis</dc:creator>
				<category><![CDATA[my findings]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[Brand Awareness]]></category>
		<category><![CDATA[Creative Branding]]></category>
		<category><![CDATA[effective marketing]]></category>
		<category><![CDATA[eye catching]]></category>
		<category><![CDATA[marketing campaigns]]></category>
		<category><![CDATA[marketing strategy]]></category>
		<category><![CDATA[mass communication]]></category>
		<category><![CDATA[masses communication]]></category>
		<category><![CDATA[PR strategy]]></category>
		<category><![CDATA[Public Relation Methods]]></category>

		<guid isPermaLink="false">http://ojoin.com/pr-speak/?p=94</guid>
		<description><![CDATA[Often the point missed - is the fact that marketing is not so much about money as much about creativity. Its also a lot about getting across to the right people in a way that they remember to invest in your product or service.

A simple idea showcased differently make a brand stand out in the market place.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=merlinfrancis.wordpress.com&amp;blog=18329935&amp;post=94&amp;subd=merlinfrancis&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://merlinfrancis.wordpress.com/2009/11/04/successful-marketing-is-more-about-creativity-and-less-about-money/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
	
		<media:content url="http://0.gravatar.com/avatar/e9a6b92200f713a99c1d45522c7da539?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">merlinfrancis</media:title>
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		<media:content url="http://merlinfrancis.files.wordpress.com/2009/11/advert71.jpg" medium="image">
			<media:title type="html">Building Blocks</media:title>
		</media:content>

		<media:content url="http://merlinfrancis.files.wordpress.com/2009/11/advert91.jpg" medium="image">
			<media:title type="html">Weighing down!!</media:title>
		</media:content>

		<media:content url="http://merlinfrancis.files.wordpress.com/2009/11/advert821.jpg" medium="image">
			<media:title type="html">Never seen a more effective ad, which talks of what smoking can do to you and the people around you</media:title>
		</media:content>

		<media:content url="http://merlinfrancis.files.wordpress.com/2009/11/advert51.jpg" medium="image">
			<media:title type="html">Powerful</media:title>
		</media:content>

		<media:content url="http://merlinfrancis.files.wordpress.com/2009/11/advert41.jpg" medium="image">
			<media:title type="html">Clean Sweep!</media:title>
		</media:content>

		<media:content url="http://merlinfrancis.files.wordpress.com/2009/11/advert61.jpg" medium="image">
			<media:title type="html">The basics!</media:title>
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	</item>
		<item>
		<title>Creating Brand Awareness the Google &#8211; Oops! The &#039;Gogola&#039; way</title>
		<link>http://merlinfrancis.wordpress.com/2009/10/30/creating-brand-awareness-the-google-oops-the-gogola-way/</link>
		<comments>http://merlinfrancis.wordpress.com/2009/10/30/creating-brand-awareness-the-google-oops-the-gogola-way/#comments</comments>
		<pubDate>Fri, 30 Oct 2009 10:42:28 +0000</pubDate>
		<dc:creator>Merlin Francis</dc:creator>
				<category><![CDATA[Brand building]]></category>
		<category><![CDATA[B2B marketing]]></category>
		<category><![CDATA[Brand Awareness]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Gogola]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[masses communication]]></category>
		<category><![CDATA[PR moves]]></category>
		<category><![CDATA[PR strategy]]></category>
		<category><![CDATA[PR Tactic]]></category>
		<category><![CDATA[Public Relation Methods]]></category>
		<category><![CDATA[Public Relation tricks]]></category>
		<category><![CDATA[Public Relations]]></category>

		<guid isPermaLink="false">http://ojoin.com/pr-speak/?p=79</guid>
		<description><![CDATA[This image is one of the best I have come across in recent times, not for the quality or aesthetics but purely for the messaging and what it implies in terms of marketing and PR.
Is there a learning we can draw from this image when it comes to practicing Marketing and PR?<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=merlinfrancis.wordpress.com&amp;blog=18329935&amp;post=79&amp;subd=merlinfrancis&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://merlinfrancis.wordpress.com/2009/10/30/creating-brand-awareness-the-google-oops-the-gogola-way/feed/</wfw:commentRss>
		<slash:comments>10</slash:comments>
	
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			<media:title type="html">Creating Brand Awareness.....</media:title>
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