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	<title>Merl&#039;s PR Speak &#187; Branding</title>
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	<description>The art of building perceptions...</description>
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		<title>Merl&#039;s PR Speak &#187; Branding</title>
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		<title>How To Mend The Dent In Your Brand Image?</title>
		<link>http://merlinfrancis.wordpress.com/2009/12/18/how-to-mend-the-dent-in-your-brand-image/</link>
		<comments>http://merlinfrancis.wordpress.com/2009/12/18/how-to-mend-the-dent-in-your-brand-image/#comments</comments>
		<pubDate>Fri, 18 Dec 2009 18:37:17 +0000</pubDate>
		<dc:creator>Merlin Francis</dc:creator>
				<category><![CDATA[my findings]]></category>
		<category><![CDATA[PR&Marketing Learnings]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[Brand Awareness]]></category>
		<category><![CDATA[Brand image]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Business to Business Marketing]]></category>
		<category><![CDATA[Creative Branding]]></category>
		<category><![CDATA[Genral Mills]]></category>
		<category><![CDATA[Haagen Dazs]]></category>
		<category><![CDATA[marketing campaigns]]></category>
		<category><![CDATA[marketing strategy]]></category>
		<category><![CDATA[mending brand image]]></category>
		<category><![CDATA[PR strategy]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[social media marketing]]></category>
		<category><![CDATA[Word of mouth Marketing]]></category>

		<guid isPermaLink="false">http://ojoin.com/pr-speak/?p=238</guid>
		<description><![CDATA[Today a case I would like to discuss in this post is that of the Ice cream major Haagen – Dazs’ entry into the Indian market last week.

The Company which is known for its premium International quality ice-creams has angered and been boycotted by many of its potential Indian customers even before it could make them taste their brand of ice-creams.

Considering that Haagen Dazs is such an established brand its surprising how this kind of obvious error went unnoticed by the marketing heads and strategists in the company.  Or for that matter was overlooked or missed by those handling the marketing of the brand in India?

Let’s see how this could have been averted or handled a little differently without generating these anti-Haagan Dazs nationalist sentiments…<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=merlinfrancis.wordpress.com&amp;blog=18329935&amp;post=238&amp;subd=merlinfrancis&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>5</slash:comments>
	
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		<title>Creating Brand Awareness the Google &#8211; Oops! The &#039;Gogola&#039; way</title>
		<link>http://merlinfrancis.wordpress.com/2009/10/30/creating-brand-awareness-the-google-oops-the-gogola-way/</link>
		<comments>http://merlinfrancis.wordpress.com/2009/10/30/creating-brand-awareness-the-google-oops-the-gogola-way/#comments</comments>
		<pubDate>Fri, 30 Oct 2009 10:42:28 +0000</pubDate>
		<dc:creator>Merlin Francis</dc:creator>
				<category><![CDATA[Brand building]]></category>
		<category><![CDATA[B2B marketing]]></category>
		<category><![CDATA[Brand Awareness]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Gogola]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[masses communication]]></category>
		<category><![CDATA[PR moves]]></category>
		<category><![CDATA[PR strategy]]></category>
		<category><![CDATA[PR Tactic]]></category>
		<category><![CDATA[Public Relation Methods]]></category>
		<category><![CDATA[Public Relation tricks]]></category>
		<category><![CDATA[Public Relations]]></category>

		<guid isPermaLink="false">http://ojoin.com/pr-speak/?p=79</guid>
		<description><![CDATA[This image is one of the best I have come across in recent times, not for the quality or aesthetics but purely for the messaging and what it implies in terms of marketing and PR.
Is there a learning we can draw from this image when it comes to practicing Marketing and PR?<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=merlinfrancis.wordpress.com&amp;blog=18329935&amp;post=79&amp;subd=merlinfrancis&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>10</slash:comments>
	
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			<media:title type="html">Creating Brand Awareness.....</media:title>
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