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	<title>Merl&#039;s PR Speak &#187; Engaging your detractors</title>
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		<title>Is Your Company Engaging its Promoters???</title>
		<link>http://merlinfrancis.wordpress.com/2010/02/06/is-your-company-engaging-its-promoters/</link>
		<comments>http://merlinfrancis.wordpress.com/2010/02/06/is-your-company-engaging-its-promoters/#comments</comments>
		<pubDate>Sat, 06 Feb 2010 07:33:41 +0000</pubDate>
		<dc:creator>Merlin Francis</dc:creator>
				<category><![CDATA[Brand building]]></category>
		<category><![CDATA[B2B marketing]]></category>
		<category><![CDATA[Brand Awareness]]></category>
		<category><![CDATA[Brand growth]]></category>
		<category><![CDATA[Business to Business Marketing]]></category>
		<category><![CDATA[Engaging your detractors]]></category>
		<category><![CDATA[engaging your promoters]]></category>
		<category><![CDATA[marketing campaigns]]></category>
		<category><![CDATA[marketing strategy]]></category>
		<category><![CDATA[Net Promoter]]></category>
		<category><![CDATA[Net Promoter Score]]></category>
		<category><![CDATA[Public Relations]]></category>

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		<description><![CDATA[In this era of social media, the NPS system can give a whole new meaning to marketing. Drawing your promoters to help you with the process of brand building by sharing their brand experiences with a larger audience can be a great add-on to any marketing strategy. This also increases the chances of turning the Passives into active Promoters.

I personally see the NPS system as a great value add for the PR and branding team of any company.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=merlinfrancis.wordpress.com&#038;blog=18329935&#038;post=401&#038;subd=merlinfrancis&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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			<media:title type="html">Calculating the Net Promoter Score</media:title>
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