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	<title>Merl&#039;s PR Speak &#187; eye catching</title>
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		<title>Merl&#039;s PR Speak &#187; eye catching</title>
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		<title>iPitch : Apple&#039;s Media Spin!!</title>
		<link>http://merlinfrancis.wordpress.com/2010/01/29/ipitch-apples-media-spin/</link>
		<comments>http://merlinfrancis.wordpress.com/2010/01/29/ipitch-apples-media-spin/#comments</comments>
		<pubDate>Fri, 29 Jan 2010 17:40:42 +0000</pubDate>
		<dc:creator>Merlin Francis</dc:creator>
				<category><![CDATA[PR Facts]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[Apple iPad]]></category>
		<category><![CDATA[Apple iPhone]]></category>
		<category><![CDATA[Apple iPod]]></category>
		<category><![CDATA[Brand Awareness]]></category>
		<category><![CDATA[Business to Business Marketing]]></category>
		<category><![CDATA[effective marketing]]></category>
		<category><![CDATA[eye catching]]></category>
		<category><![CDATA[iPad]]></category>
		<category><![CDATA[iPhone]]></category>
		<category><![CDATA[iPod]]></category>
		<category><![CDATA[marketing strategy]]></category>
		<category><![CDATA[PR moves]]></category>
		<category><![CDATA[PR professionals]]></category>
		<category><![CDATA[PR strategy]]></category>
		<category><![CDATA[Public Relation Methods]]></category>
		<category><![CDATA[Public Relation tricks]]></category>
		<category><![CDATA[Public Relations Strategy]]></category>
		<category><![CDATA[reinventing Public relations]]></category>
		<category><![CDATA[Steve Jobs]]></category>

		<guid isPermaLink="false">http://ojoin.com/pr-speak/?p=377</guid>
		<description><![CDATA[Over 6 Million coverages for its iPad is currently visible on the search engine of which more than 330,000 are mentions in blogs from all over...

Am I then surprised to hear a fellow tweeter tweet – “I would love to join the PR team of Apple – it is the easiest job on Earth.”

Looking at all the eyeballs Apple manages to get and all the tongues it sets rolling, I feel like agreeing with my tweet buddy. iPod, iPhone and now the iPad each outdid the other in terms of media coverage.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=merlinfrancis.wordpress.com&amp;blog=18329935&amp;post=377&amp;subd=merlinfrancis&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>4</slash:comments>
	
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			<media:title type="html">Google Search - &#34;Apple iPad&#34; screen shot</media:title>
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		<title>When you should just go out and make a public announcement !</title>
		<link>http://merlinfrancis.wordpress.com/2010/01/22/when-you-should-just-go-out-and-make-a-public-announcement/</link>
		<comments>http://merlinfrancis.wordpress.com/2010/01/22/when-you-should-just-go-out-and-make-a-public-announcement/#comments</comments>
		<pubDate>Fri, 22 Jan 2010 11:46:14 +0000</pubDate>
		<dc:creator>Merlin Francis</dc:creator>
				<category><![CDATA[my findings]]></category>
		<category><![CDATA[B2B marketing]]></category>
		<category><![CDATA[Business to Business Marketing]]></category>
		<category><![CDATA[effective marketing]]></category>
		<category><![CDATA[eye catching]]></category>
		<category><![CDATA[occasions for a press release]]></category>
		<category><![CDATA[PR strategy]]></category>
		<category><![CDATA[PR Tactic]]></category>
		<category><![CDATA[press release]]></category>
		<category><![CDATA[Public Relation Methods]]></category>
		<category><![CDATA[Public Relation myths]]></category>
		<category><![CDATA[Public Relation tricks]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[reasons for press releases]]></category>
		<category><![CDATA[reinventing Public relations]]></category>
		<category><![CDATA[when should you issue a media release]]></category>
		<category><![CDATA[when should you issue a news release]]></category>
		<category><![CDATA[When to issue a press release]]></category>

		<guid isPermaLink="false">http://ojoin.com/pr-speak/?p=345</guid>
		<description><![CDATA[While most companies use press releases to announce their big moments, very few realize that press releases need not be restricted, to just the big moments but are more effective when used for all the significant moments in a company’s lifespan.

In this post I put down some of these obvious and not so obvious moments for your future reference. You can always add to this list depending on the needs of your company.

Since the opportunities of going public with a news update vary in each company – this list cannot and should not be treated as the end of all thought and discussion – but more as the beginning of one…

So here you go – Occasions and reasons for you to go out with a Press release…<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=merlinfrancis.wordpress.com&amp;blog=18329935&amp;post=345&amp;subd=merlinfrancis&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>2</slash:comments>
	
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		<title>Successful Marketing is more about Creativity and less about Money!!</title>
		<link>http://merlinfrancis.wordpress.com/2009/11/04/successful-marketing-is-more-about-creativity-and-less-about-money/</link>
		<comments>http://merlinfrancis.wordpress.com/2009/11/04/successful-marketing-is-more-about-creativity-and-less-about-money/#comments</comments>
		<pubDate>Wed, 04 Nov 2009 12:48:19 +0000</pubDate>
		<dc:creator>Merlin Francis</dc:creator>
				<category><![CDATA[my findings]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[Brand Awareness]]></category>
		<category><![CDATA[Creative Branding]]></category>
		<category><![CDATA[effective marketing]]></category>
		<category><![CDATA[eye catching]]></category>
		<category><![CDATA[marketing campaigns]]></category>
		<category><![CDATA[marketing strategy]]></category>
		<category><![CDATA[mass communication]]></category>
		<category><![CDATA[masses communication]]></category>
		<category><![CDATA[PR strategy]]></category>
		<category><![CDATA[Public Relation Methods]]></category>

		<guid isPermaLink="false">http://ojoin.com/pr-speak/?p=94</guid>
		<description><![CDATA[Often the point missed - is the fact that marketing is not so much about money as much about creativity. Its also a lot about getting across to the right people in a way that they remember to invest in your product or service.

A simple idea showcased differently make a brand stand out in the market place.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=merlinfrancis.wordpress.com&amp;blog=18329935&amp;post=94&amp;subd=merlinfrancis&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>3</slash:comments>
	
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			<media:title type="html">Building Blocks</media:title>
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		<media:content url="http://merlinfrancis.files.wordpress.com/2009/11/advert91.jpg" medium="image">
			<media:title type="html">Weighing down!!</media:title>
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			<media:title type="html">Never seen a more effective ad, which talks of what smoking can do to you and the people around you</media:title>
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			<media:title type="html">Powerful</media:title>
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			<media:title type="html">Clean Sweep!</media:title>
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		<media:content url="http://merlinfrancis.files.wordpress.com/2009/11/advert61.jpg" medium="image">
			<media:title type="html">The basics!</media:title>
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