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	<title>Merl&#039;s PR Speak &#187; Marketing</title>
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		<title>Merl&#039;s PR Speak &#187; Marketing</title>
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		<title>B2B Marketing and The Two-Phase Approach</title>
		<link>http://merlinfrancis.wordpress.com/2010/02/20/b2b-marketing-and-the-two-phase-approach/</link>
		<comments>http://merlinfrancis.wordpress.com/2010/02/20/b2b-marketing-and-the-two-phase-approach/#comments</comments>
		<pubDate>Sat, 20 Feb 2010 16:19:59 +0000</pubDate>
		<dc:creator>Merlin Francis</dc:creator>
				<category><![CDATA[B2B PR & Marketing]]></category>
		<category><![CDATA[B2B marketing]]></category>
		<category><![CDATA[Business to Business Marketing]]></category>
		<category><![CDATA[Demand generation]]></category>
		<category><![CDATA[effective marketing]]></category>
		<category><![CDATA[Generate leads]]></category>
		<category><![CDATA[Lead generation]]></category>
		<category><![CDATA[Lead Nurturing]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Marketing approach]]></category>
		<category><![CDATA[marketing campaigns]]></category>
		<category><![CDATA[marketing strategy]]></category>
		<category><![CDATA[nurture leads]]></category>
		<category><![CDATA[PR strategy]]></category>
		<category><![CDATA[Public Relation Methods]]></category>

		<guid isPermaLink="false">http://ojoin.com/pr-speak/?p=424</guid>
		<description><![CDATA[In B2b companies, sales closures can take anywhere between 3 to 12 months and sometimes even more. Once potential prospects or leads are identified they may require nurturing. A relationship needs to be built between the company and its prospect customer to ensure, their solution is the prospect's first choice, when they finally decide to buy.

This is why it is essential to adopt a two phased approach when it comes to B2B marketing. Your B2B Marketing plan should ideally focus on generating leads in the first phase and nurturing them in the second phase. While the first phase is wider in its reach and more generic, the second phase of marketing should be customized to suit the needs of the lead you are trying to nurture.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=merlinfrancis.wordpress.com&amp;blog=18329935&amp;post=424&amp;subd=merlinfrancis&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>5</slash:comments>
	
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		<title>Finding the balance: When we forgot to be social on social media</title>
		<link>http://merlinfrancis.wordpress.com/2009/12/31/finding-the-balance-when-we-forgot-to-be-social-on-social-media/</link>
		<comments>http://merlinfrancis.wordpress.com/2009/12/31/finding-the-balance-when-we-forgot-to-be-social-on-social-media/#comments</comments>
		<pubDate>Thu, 31 Dec 2009 11:50:42 +0000</pubDate>
		<dc:creator>Merlin Francis</dc:creator>
				<category><![CDATA[social media marketing]]></category>
		<category><![CDATA[B2B marketing]]></category>
		<category><![CDATA[b2b social media tools]]></category>
		<category><![CDATA[Business to Business Marketing]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[podcasts]]></category>
		<category><![CDATA[popular social media tools]]></category>
		<category><![CDATA[PR strategy]]></category>
		<category><![CDATA[Public Relation Methods]]></category>
		<category><![CDATA[reinventing Public relations]]></category>
		<category><![CDATA[social media tools]]></category>
		<category><![CDATA[webinar]]></category>

		<guid isPermaLink="false">http://ojoin.com/pr-speak/?p=278</guid>
		<description><![CDATA[I recently came across the 2009 Business Social Media Benchmarking study report by Business.com. The report is based on insights provided by nearly 3000 North Americans on their social media usage for promoting their Business.



The report brings forth some interesting revelations……..

To begin with, it shows a visible gap between social media channels used by companies to promote and popularize their business offerings and the channels used by people for searching or seeking business related information.

It also explains why certain social media channels work better than the others when it comes to using social media as business promotion tool.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=merlinfrancis.wordpress.com&amp;blog=18329935&amp;post=278&amp;subd=merlinfrancis&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>5</slash:comments>
	
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			<media:title type="html">BWsurvey1</media:title>
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		<title>&#039;Disclosure&#039; The New Way Of Sharing In Social Media?</title>
		<link>http://merlinfrancis.wordpress.com/2009/12/03/disclosure-the-new-way-of-sharing-in-social-media/</link>
		<comments>http://merlinfrancis.wordpress.com/2009/12/03/disclosure-the-new-way-of-sharing-in-social-media/#comments</comments>
		<pubDate>Thu, 03 Dec 2009 09:14:53 +0000</pubDate>
		<dc:creator>Merlin Francis</dc:creator>
				<category><![CDATA[social media marketing]]></category>
		<category><![CDATA[B2B marketing]]></category>
		<category><![CDATA[Blogger disclosure]]></category>
		<category><![CDATA[Federal Trade Commission]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[marketing campaigns]]></category>
		<category><![CDATA[marketing strategy]]></category>
		<category><![CDATA[Public Relation Methods]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Word of mouth Marketing]]></category>

		<guid isPermaLink="false">http://ojoin.com/pr-speak/?p=175</guid>
		<description><![CDATA[Blogging is an integral part of social media and the foundation of social media is based on mutual trust. It thrives on the trust we share with those we follow and those who follow us – friends, colleagues, acquaintances or even complete strangers with whom we manage to build online relationships. Using your personal credibility to influence people who rely or believe on your word, in exchange of cash or kind is definitely a breach of this trust.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=merlinfrancis.wordpress.com&amp;blog=18329935&amp;post=175&amp;subd=merlinfrancis&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>3</slash:comments>
	
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			<media:title type="html">Social Media Thrives on Mutual Trust</media:title>
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		<title>How to use &#039;intent marketing&#039; &#8211; to win a customer!!</title>
		<link>http://merlinfrancis.wordpress.com/2009/11/13/how-to-use-intent-marketing-to-win-a-customer/</link>
		<comments>http://merlinfrancis.wordpress.com/2009/11/13/how-to-use-intent-marketing-to-win-a-customer/#comments</comments>
		<pubDate>Sat, 14 Nov 2009 04:26:05 +0000</pubDate>
		<dc:creator>Merlin Francis</dc:creator>
				<category><![CDATA[B2B PR & Marketing]]></category>
		<category><![CDATA[effective marketing]]></category>
		<category><![CDATA[intent]]></category>
		<category><![CDATA[intent keywords]]></category>
		<category><![CDATA[intent marketing]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[marketing campaigns]]></category>
		<category><![CDATA[marketing strategy]]></category>
		<category><![CDATA[PR strategy]]></category>
		<category><![CDATA[PR Tactic]]></category>
		<category><![CDATA[Public Relation Methods]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[Public Relations Strategy]]></category>

		<guid isPermaLink="false">http://ojoin.com/pr-speak/?p=125</guid>
		<description><![CDATA[In marketing and public relations, identifying the INTENT of a customer can give a whole new dimension to your campaigns and also bring you success since the campaigns are more informative and focused.

A regular marketing or PR plan focuses on creating mass awareness or creating an intent. While an intent driven marketing and PR plan focuses on reaching out to those who already have the 'intent' with the exact information they are seeking.

A successful marketing/PR campaign would be one, that’s a mix of both these techniques.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=merlinfrancis.wordpress.com&amp;blog=18329935&amp;post=125&amp;subd=merlinfrancis&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://merlinfrancis.wordpress.com/2009/11/13/how-to-use-intent-marketing-to-win-a-customer/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
	
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			<media:title type="html">Identifying Intent</media:title>
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			<media:title type="html">Internet user - Intent Idex </media:title>
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		<item>
		<title>Creating Brand Awareness the Google &#8211; Oops! The &#039;Gogola&#039; way</title>
		<link>http://merlinfrancis.wordpress.com/2009/10/30/creating-brand-awareness-the-google-oops-the-gogola-way/</link>
		<comments>http://merlinfrancis.wordpress.com/2009/10/30/creating-brand-awareness-the-google-oops-the-gogola-way/#comments</comments>
		<pubDate>Fri, 30 Oct 2009 10:42:28 +0000</pubDate>
		<dc:creator>Merlin Francis</dc:creator>
				<category><![CDATA[Brand building]]></category>
		<category><![CDATA[B2B marketing]]></category>
		<category><![CDATA[Brand Awareness]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Gogola]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[masses communication]]></category>
		<category><![CDATA[PR moves]]></category>
		<category><![CDATA[PR strategy]]></category>
		<category><![CDATA[PR Tactic]]></category>
		<category><![CDATA[Public Relation Methods]]></category>
		<category><![CDATA[Public Relation tricks]]></category>
		<category><![CDATA[Public Relations]]></category>

		<guid isPermaLink="false">http://ojoin.com/pr-speak/?p=79</guid>
		<description><![CDATA[This image is one of the best I have come across in recent times, not for the quality or aesthetics but purely for the messaging and what it implies in terms of marketing and PR.
Is there a learning we can draw from this image when it comes to practicing Marketing and PR?<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=merlinfrancis.wordpress.com&amp;blog=18329935&amp;post=79&amp;subd=merlinfrancis&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://merlinfrancis.wordpress.com/2009/10/30/creating-brand-awareness-the-google-oops-the-gogola-way/feed/</wfw:commentRss>
		<slash:comments>10</slash:comments>
	
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			<media:title type="html">Creating Brand Awareness.....</media:title>
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