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	<title>Merl&#039;s PR Speak &#187; Public Relations</title>
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	<description>The art of building perceptions...</description>
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		<title>Merl&#039;s PR Speak &#187; Public Relations</title>
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		<title>&#039;Intent -Driven&#039; Sales &amp; Marketing Campaigns &#8211; The New B2B Buzz Word!</title>
		<link>http://merlinfrancis.wordpress.com/2010/03/09/intent-driven-sales-marketing-campaigns-the-new-b2b-buzz-word/</link>
		<comments>http://merlinfrancis.wordpress.com/2010/03/09/intent-driven-sales-marketing-campaigns-the-new-b2b-buzz-word/#comments</comments>
		<pubDate>Tue, 09 Mar 2010 17:53:43 +0000</pubDate>
		<dc:creator>Merlin Francis</dc:creator>
				<category><![CDATA[B2B PR & Marketing]]></category>
		<category><![CDATA[B2B marketing]]></category>
		<category><![CDATA[Business intelligence]]></category>
		<category><![CDATA[Business to Business Marketing]]></category>
		<category><![CDATA[intent]]></category>
		<category><![CDATA[intent marketing]]></category>
		<category><![CDATA[Lead generation]]></category>
		<category><![CDATA[Lead Nurturing]]></category>
		<category><![CDATA[LeadForce1]]></category>
		<category><![CDATA[Marketing Automation]]></category>
		<category><![CDATA[Marketing Automation2.0]]></category>
		<category><![CDATA[marketing ROI]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[shorter sales cycles]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://ojoin.com/pr-speak/?p=434</guid>
		<description><![CDATA[The advent of social media and the availability of content rich information has changed the way people buy and sell these days. Marketing itself has undergone a sea change with marketers engaging prospects on a more one-on-one basis. B2C companies quickly adapted to this change and have thrived on their new found closeness with their customers - but B2B companies are still not there. They need a more substantial solution to deepen their engagement with their prospects and customers which in turn will generate more business opportunities.

LeadForce1 a marketing automation2.0 solution which was launched today  seems like the solution which will help B2B companies cope with the changing dynamics of B2B marketing.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=merlinfrancis.wordpress.com&amp;blog=18329935&amp;post=434&amp;subd=merlinfrancis&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>2</slash:comments>
	
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			<media:title type="html">LeadForce1 Offering an Integrated Marketing Automation2.0 platform</media:title>
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	</item>
		<item>
		<title>Is Your Company Engaging its Promoters???</title>
		<link>http://merlinfrancis.wordpress.com/2010/02/06/is-your-company-engaging-its-promoters/</link>
		<comments>http://merlinfrancis.wordpress.com/2010/02/06/is-your-company-engaging-its-promoters/#comments</comments>
		<pubDate>Sat, 06 Feb 2010 07:33:41 +0000</pubDate>
		<dc:creator>Merlin Francis</dc:creator>
				<category><![CDATA[Brand building]]></category>
		<category><![CDATA[B2B marketing]]></category>
		<category><![CDATA[Brand Awareness]]></category>
		<category><![CDATA[Brand growth]]></category>
		<category><![CDATA[Business to Business Marketing]]></category>
		<category><![CDATA[Engaging your detractors]]></category>
		<category><![CDATA[engaging your promoters]]></category>
		<category><![CDATA[marketing campaigns]]></category>
		<category><![CDATA[marketing strategy]]></category>
		<category><![CDATA[Net Promoter]]></category>
		<category><![CDATA[Net Promoter Score]]></category>
		<category><![CDATA[Public Relations]]></category>

		<guid isPermaLink="false">http://ojoin.com/pr-speak/?p=401</guid>
		<description><![CDATA[In this era of social media, the NPS system can give a whole new meaning to marketing. Drawing your promoters to help you with the process of brand building by sharing their brand experiences with a larger audience can be a great add-on to any marketing strategy. This also increases the chances of turning the Passives into active Promoters.

I personally see the NPS system as a great value add for the PR and branding team of any company.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=merlinfrancis.wordpress.com&amp;blog=18329935&amp;post=401&amp;subd=merlinfrancis&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://merlinfrancis.wordpress.com/2010/02/06/is-your-company-engaging-its-promoters/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
	
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			<media:title type="html">Calculating the Net Promoter Score</media:title>
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		<item>
		<title>When you should just go out and make a public announcement !</title>
		<link>http://merlinfrancis.wordpress.com/2010/01/22/when-you-should-just-go-out-and-make-a-public-announcement/</link>
		<comments>http://merlinfrancis.wordpress.com/2010/01/22/when-you-should-just-go-out-and-make-a-public-announcement/#comments</comments>
		<pubDate>Fri, 22 Jan 2010 11:46:14 +0000</pubDate>
		<dc:creator>Merlin Francis</dc:creator>
				<category><![CDATA[my findings]]></category>
		<category><![CDATA[B2B marketing]]></category>
		<category><![CDATA[Business to Business Marketing]]></category>
		<category><![CDATA[effective marketing]]></category>
		<category><![CDATA[eye catching]]></category>
		<category><![CDATA[occasions for a press release]]></category>
		<category><![CDATA[PR strategy]]></category>
		<category><![CDATA[PR Tactic]]></category>
		<category><![CDATA[press release]]></category>
		<category><![CDATA[Public Relation Methods]]></category>
		<category><![CDATA[Public Relation myths]]></category>
		<category><![CDATA[Public Relation tricks]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[reasons for press releases]]></category>
		<category><![CDATA[reinventing Public relations]]></category>
		<category><![CDATA[when should you issue a media release]]></category>
		<category><![CDATA[when should you issue a news release]]></category>
		<category><![CDATA[When to issue a press release]]></category>

		<guid isPermaLink="false">http://ojoin.com/pr-speak/?p=345</guid>
		<description><![CDATA[While most companies use press releases to announce their big moments, very few realize that press releases need not be restricted, to just the big moments but are more effective when used for all the significant moments in a company’s lifespan.

In this post I put down some of these obvious and not so obvious moments for your future reference. You can always add to this list depending on the needs of your company.

Since the opportunities of going public with a news update vary in each company – this list cannot and should not be treated as the end of all thought and discussion – but more as the beginning of one…

So here you go – Occasions and reasons for you to go out with a Press release…<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=merlinfrancis.wordpress.com&amp;blog=18329935&amp;post=345&amp;subd=merlinfrancis&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://merlinfrancis.wordpress.com/2010/01/22/when-you-should-just-go-out-and-make-a-public-announcement/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
	
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		<title>Publicizing Truth &#8211; Stranger Than Fiction!!!</title>
		<link>http://merlinfrancis.wordpress.com/2009/11/23/publicizing-truth-stranger-than-fiction/</link>
		<comments>http://merlinfrancis.wordpress.com/2009/11/23/publicizing-truth-stranger-than-fiction/#comments</comments>
		<pubDate>Tue, 24 Nov 2009 06:32:44 +0000</pubDate>
		<dc:creator>Merlin Francis</dc:creator>
				<category><![CDATA[PR Facts]]></category>
		<category><![CDATA[B2B marketing]]></category>
		<category><![CDATA[Business to Business Marketing]]></category>
		<category><![CDATA[marketing strategy]]></category>
		<category><![CDATA[mass communication]]></category>
		<category><![CDATA[masses communication]]></category>
		<category><![CDATA[PR moves]]></category>
		<category><![CDATA[PR professionals]]></category>
		<category><![CDATA[PR strategy]]></category>
		<category><![CDATA[PR Tactic]]></category>
		<category><![CDATA[Public Relation Methods]]></category>
		<category><![CDATA[Public Relation myths]]></category>
		<category><![CDATA[Public Relation tricks]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[Public Relations Strategy]]></category>
		<category><![CDATA[reinventing Public relations]]></category>
		<category><![CDATA[Truth marketing]]></category>

		<guid isPermaLink="false">http://ojoin.com/pr-speak/?p=140</guid>
		<description><![CDATA[In the business of perception building – faking is often a given. From revolutionary products that promise to change the world to those who claim to reverse your aging process – we have seen and heard it all.
Have you ever stopped to think, why is it that most marketing professionals no matter which stream, nation or community they belong to suffer from this obsessive compulsive disorder?<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=merlinfrancis.wordpress.com&amp;blog=18329935&amp;post=140&amp;subd=merlinfrancis&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://merlinfrancis.wordpress.com/2009/11/23/publicizing-truth-stranger-than-fiction/feed/</wfw:commentRss>
		<slash:comments>6</slash:comments>
	
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		<title>How to use &#039;intent marketing&#039; &#8211; to win a customer!!</title>
		<link>http://merlinfrancis.wordpress.com/2009/11/13/how-to-use-intent-marketing-to-win-a-customer/</link>
		<comments>http://merlinfrancis.wordpress.com/2009/11/13/how-to-use-intent-marketing-to-win-a-customer/#comments</comments>
		<pubDate>Sat, 14 Nov 2009 04:26:05 +0000</pubDate>
		<dc:creator>Merlin Francis</dc:creator>
				<category><![CDATA[B2B PR & Marketing]]></category>
		<category><![CDATA[effective marketing]]></category>
		<category><![CDATA[intent]]></category>
		<category><![CDATA[intent keywords]]></category>
		<category><![CDATA[intent marketing]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[marketing campaigns]]></category>
		<category><![CDATA[marketing strategy]]></category>
		<category><![CDATA[PR strategy]]></category>
		<category><![CDATA[PR Tactic]]></category>
		<category><![CDATA[Public Relation Methods]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[Public Relations Strategy]]></category>

		<guid isPermaLink="false">http://ojoin.com/pr-speak/?p=125</guid>
		<description><![CDATA[In marketing and public relations, identifying the INTENT of a customer can give a whole new dimension to your campaigns and also bring you success since the campaigns are more informative and focused.

A regular marketing or PR plan focuses on creating mass awareness or creating an intent. While an intent driven marketing and PR plan focuses on reaching out to those who already have the 'intent' with the exact information they are seeking.

A successful marketing/PR campaign would be one, that’s a mix of both these techniques.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=merlinfrancis.wordpress.com&amp;blog=18329935&amp;post=125&amp;subd=merlinfrancis&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://merlinfrancis.wordpress.com/2009/11/13/how-to-use-intent-marketing-to-win-a-customer/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
	
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			<media:title type="html">merlinfrancis</media:title>
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		<media:content url="http://merlinfrancis.files.wordpress.com/2009/11/statements-of-intent-1111.jpg" medium="image">
			<media:title type="html">Identifying Intent</media:title>
		</media:content>

		<media:content url="http://merlinfrancis.files.wordpress.com/2009/11/intent-tm1.jpg" medium="image">
			<media:title type="html">Internet user - Intent Idex </media:title>
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	</item>
		<item>
		<title>Creating Brand Awareness the Google &#8211; Oops! The &#039;Gogola&#039; way</title>
		<link>http://merlinfrancis.wordpress.com/2009/10/30/creating-brand-awareness-the-google-oops-the-gogola-way/</link>
		<comments>http://merlinfrancis.wordpress.com/2009/10/30/creating-brand-awareness-the-google-oops-the-gogola-way/#comments</comments>
		<pubDate>Fri, 30 Oct 2009 10:42:28 +0000</pubDate>
		<dc:creator>Merlin Francis</dc:creator>
				<category><![CDATA[Brand building]]></category>
		<category><![CDATA[B2B marketing]]></category>
		<category><![CDATA[Brand Awareness]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Gogola]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[masses communication]]></category>
		<category><![CDATA[PR moves]]></category>
		<category><![CDATA[PR strategy]]></category>
		<category><![CDATA[PR Tactic]]></category>
		<category><![CDATA[Public Relation Methods]]></category>
		<category><![CDATA[Public Relation tricks]]></category>
		<category><![CDATA[Public Relations]]></category>

		<guid isPermaLink="false">http://ojoin.com/pr-speak/?p=79</guid>
		<description><![CDATA[This image is one of the best I have come across in recent times, not for the quality or aesthetics but purely for the messaging and what it implies in terms of marketing and PR.
Is there a learning we can draw from this image when it comes to practicing Marketing and PR?<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=merlinfrancis.wordpress.com&amp;blog=18329935&amp;post=79&amp;subd=merlinfrancis&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://merlinfrancis.wordpress.com/2009/10/30/creating-brand-awareness-the-google-oops-the-gogola-way/feed/</wfw:commentRss>
		<slash:comments>10</slash:comments>
	
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		<media:content url="http://ojoin.com/pr-speak/wp-content/uploads/2009/10/ATT104626.jpg" medium="image">
			<media:title type="html">Creating Brand Awareness.....</media:title>
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		<item>
		<title>Hope, Nobel and Public Relations!!!!</title>
		<link>http://merlinfrancis.wordpress.com/2009/10/15/hope-nobel-and-public-relations/</link>
		<comments>http://merlinfrancis.wordpress.com/2009/10/15/hope-nobel-and-public-relations/#comments</comments>
		<pubDate>Fri, 16 Oct 2009 05:04:08 +0000</pubDate>
		<dc:creator>Merlin Francis</dc:creator>
				<category><![CDATA[PR&Marketing Learnings]]></category>
		<category><![CDATA[Audacity of Hope]]></category>
		<category><![CDATA[marketing strategy]]></category>
		<category><![CDATA[masses communication]]></category>
		<category><![CDATA[Nobel Peace Prize]]></category>
		<category><![CDATA[Obama]]></category>
		<category><![CDATA[Obama Nobel]]></category>
		<category><![CDATA[PR moves]]></category>
		<category><![CDATA[PR strategy]]></category>
		<category><![CDATA[Presidential Election]]></category>
		<category><![CDATA[Public Relation Methods]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[Public Relations Strategy]]></category>

		<guid isPermaLink="false">http://ojoin.com/pr-speak/?p=56</guid>
		<description><![CDATA[I do not consider myself a political expert to comment on wether Obama receiving  the Nobel and his acceptance was a good political move. However from a Public Relation prespective, I feel Obama accepting the award was one of the best PR moves.....<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=merlinfrancis.wordpress.com&amp;blog=18329935&amp;post=56&amp;subd=merlinfrancis&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://merlinfrancis.wordpress.com/2009/10/15/hope-nobel-and-public-relations/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
	
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		<item>
		<title>The Beginning&#8230;&#8230;&#8230;</title>
		<link>http://merlinfrancis.wordpress.com/2009/07/10/the-beginning/</link>
		<comments>http://merlinfrancis.wordpress.com/2009/07/10/the-beginning/#comments</comments>
		<pubDate>Fri, 10 Jul 2009 05:40:25 +0000</pubDate>
		<dc:creator>Merlin Francis</dc:creator>
				<category><![CDATA[PR Facts]]></category>
		<category><![CDATA[PR professionals]]></category>
		<category><![CDATA[Public Relation Methods]]></category>
		<category><![CDATA[Public Relation myths]]></category>
		<category><![CDATA[Public Relation tricks]]></category>
		<category><![CDATA[Public Relations]]></category>

		<guid isPermaLink="false">http://merlthepublicist.wordpress.com/?p=3</guid>
		<description><![CDATA[In this post I share with you three common practices associated with the PR industry and my personal findings or myth busters …………<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=merlinfrancis.wordpress.com&amp;blog=18329935&amp;post=465&amp;subd=merlinfrancis&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://merlinfrancis.wordpress.com/2009/07/10/the-beginning/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
	
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