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	<title>Merl&#039;s PR Speak &#187; Social Media</title>
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		<title>Merl&#039;s PR Speak &#187; Social Media</title>
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		<item>
		<title>&#039;Intent -Driven&#039; Sales &amp; Marketing Campaigns &#8211; The New B2B Buzz Word!</title>
		<link>http://merlinfrancis.wordpress.com/2010/03/09/intent-driven-sales-marketing-campaigns-the-new-b2b-buzz-word/</link>
		<comments>http://merlinfrancis.wordpress.com/2010/03/09/intent-driven-sales-marketing-campaigns-the-new-b2b-buzz-word/#comments</comments>
		<pubDate>Tue, 09 Mar 2010 17:53:43 +0000</pubDate>
		<dc:creator>Merlin Francis</dc:creator>
				<category><![CDATA[B2B PR & Marketing]]></category>
		<category><![CDATA[B2B marketing]]></category>
		<category><![CDATA[Business intelligence]]></category>
		<category><![CDATA[Business to Business Marketing]]></category>
		<category><![CDATA[intent]]></category>
		<category><![CDATA[intent marketing]]></category>
		<category><![CDATA[Lead generation]]></category>
		<category><![CDATA[Lead Nurturing]]></category>
		<category><![CDATA[LeadForce1]]></category>
		<category><![CDATA[Marketing Automation]]></category>
		<category><![CDATA[Marketing Automation2.0]]></category>
		<category><![CDATA[marketing ROI]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[shorter sales cycles]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://ojoin.com/pr-speak/?p=434</guid>
		<description><![CDATA[The advent of social media and the availability of content rich information has changed the way people buy and sell these days. Marketing itself has undergone a sea change with marketers engaging prospects on a more one-on-one basis. B2C companies quickly adapted to this change and have thrived on their new found closeness with their customers - but B2B companies are still not there. They need a more substantial solution to deepen their engagement with their prospects and customers which in turn will generate more business opportunities.

LeadForce1 a marketing automation2.0 solution which was launched today  seems like the solution which will help B2B companies cope with the changing dynamics of B2B marketing.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=merlinfrancis.wordpress.com&#038;blog=18329935&#038;post=434&#038;subd=merlinfrancis&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://merlinfrancis.wordpress.com/2010/03/09/intent-driven-sales-marketing-campaigns-the-new-b2b-buzz-word/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
	
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		<media:content url="http://merlinfrancis.files.wordpress.com/2010/03/1.jpg?w=1024" medium="image">
			<media:title type="html">LeadForce1 Offering an Integrated Marketing Automation2.0 platform</media:title>
		</media:content>
	</item>
		<item>
		<title>5 Ways &#8211; B2B Companies Can Use Social Media for Lead Generation &amp; Lead Nurturing</title>
		<link>http://merlinfrancis.wordpress.com/2010/01/09/5-ways-b2b-companies-can-use-social-media-for-lead-generation-lead-nurturing/</link>
		<comments>http://merlinfrancis.wordpress.com/2010/01/09/5-ways-b2b-companies-can-use-social-media-for-lead-generation-lead-nurturing/#comments</comments>
		<pubDate>Sat, 09 Jan 2010 09:44:04 +0000</pubDate>
		<dc:creator>Merlin Francis</dc:creator>
				<category><![CDATA[B2B Social Media Marketing]]></category>
		<category><![CDATA[B2B marketing]]></category>
		<category><![CDATA[B2B Social]]></category>
		<category><![CDATA[b2b social media Strategy]]></category>
		<category><![CDATA[btob social media strategy]]></category>
		<category><![CDATA[Business to Business Marketing]]></category>
		<category><![CDATA[Lead generation]]></category>
		<category><![CDATA[Lead Nurturing]]></category>
		<category><![CDATA[marketing strategy]]></category>
		<category><![CDATA[PR strategy]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[social media marketing]]></category>

		<guid isPermaLink="false">http://ojoin.com/pr-speak/?p=298</guid>
		<description><![CDATA[The relevancy of social media for Business to Business (B2B) companies is a much debated subject. While B2B companies are opening up to the idea of participating in social media, by creating social profiles, writing blogs and engaging in micro-blogging etc. a lot is desired when it comes to using social media as an effective tool to forward their business interests or for securing, and nurturing quality leads.

Having worked with both B2C and B2B companies in the social media space, I strongly feel that the approach for both have to be significantly different - at least at the engagement level.

If you actually see how business prospects can be engaged on social media by B2B companies, the argument that social media is more relevant for B2B companies' wins hands down

For the non-believers here's how.......<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=merlinfrancis.wordpress.com&#038;blog=18329935&#038;post=298&#038;subd=merlinfrancis&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://merlinfrancis.wordpress.com/2010/01/09/5-ways-b2b-companies-can-use-social-media-for-lead-generation-lead-nurturing/feed/</wfw:commentRss>
		<slash:comments>28</slash:comments>
	
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		<title>How To Mend The Dent In Your Brand Image?</title>
		<link>http://merlinfrancis.wordpress.com/2009/12/18/how-to-mend-the-dent-in-your-brand-image/</link>
		<comments>http://merlinfrancis.wordpress.com/2009/12/18/how-to-mend-the-dent-in-your-brand-image/#comments</comments>
		<pubDate>Fri, 18 Dec 2009 18:37:17 +0000</pubDate>
		<dc:creator>Merlin Francis</dc:creator>
				<category><![CDATA[my findings]]></category>
		<category><![CDATA[PR&Marketing Learnings]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[Brand Awareness]]></category>
		<category><![CDATA[Brand image]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Business to Business Marketing]]></category>
		<category><![CDATA[Creative Branding]]></category>
		<category><![CDATA[Genral Mills]]></category>
		<category><![CDATA[Haagen Dazs]]></category>
		<category><![CDATA[marketing campaigns]]></category>
		<category><![CDATA[marketing strategy]]></category>
		<category><![CDATA[mending brand image]]></category>
		<category><![CDATA[PR strategy]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[social media marketing]]></category>
		<category><![CDATA[Word of mouth Marketing]]></category>

		<guid isPermaLink="false">http://ojoin.com/pr-speak/?p=238</guid>
		<description><![CDATA[Today a case I would like to discuss in this post is that of the Ice cream major Haagen – Dazs’ entry into the Indian market last week.

The Company which is known for its premium International quality ice-creams has angered and been boycotted by many of its potential Indian customers even before it could make them taste their brand of ice-creams.

Considering that Haagen Dazs is such an established brand its surprising how this kind of obvious error went unnoticed by the marketing heads and strategists in the company.  Or for that matter was overlooked or missed by those handling the marketing of the brand in India?

Let’s see how this could have been averted or handled a little differently without generating these anti-Haagan Dazs nationalist sentiments…<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=merlinfrancis.wordpress.com&#038;blog=18329935&#038;post=238&#038;subd=merlinfrancis&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://merlinfrancis.wordpress.com/2009/12/18/how-to-mend-the-dent-in-your-brand-image/feed/</wfw:commentRss>
		<slash:comments>5</slash:comments>
	
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			<media:title type="html">merlinfrancis</media:title>
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		<media:content url="http://merlinfrancis.files.wordpress.com/2009/12/haagen-dazs.gif" medium="image">
			<media:title type="html">Haagen Dazs</media:title>
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	</item>
		<item>
		<title>Use Social Media to Boost Online Christmas Sales</title>
		<link>http://merlinfrancis.wordpress.com/2009/12/07/use-social-media-to-boost-online-christmas-sales/</link>
		<comments>http://merlinfrancis.wordpress.com/2009/12/07/use-social-media-to-boost-online-christmas-sales/#comments</comments>
		<pubDate>Mon, 07 Dec 2009 11:46:17 +0000</pubDate>
		<dc:creator>Merlin Francis</dc:creator>
				<category><![CDATA[Word of mouth Marketing]]></category>
		<category><![CDATA[ecommerce]]></category>
		<category><![CDATA[ecommerce marketing]]></category>
		<category><![CDATA[effective marketing]]></category>
		<category><![CDATA[increasing Christmas sales]]></category>
		<category><![CDATA[marketing campaigns]]></category>
		<category><![CDATA[marketing strategy]]></category>
		<category><![CDATA[PR strategy]]></category>
		<category><![CDATA[Public Relation Methods]]></category>
		<category><![CDATA[Referral marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[social media marketing]]></category>
		<category><![CDATA[using social media]]></category>
		<category><![CDATA[viral marketing]]></category>
		<category><![CDATA[WOMM strategy]]></category>

		<guid isPermaLink="false">http://ojoin.com/pr-speak/?p=188</guid>
		<description><![CDATA[Social media is here to stay and the best way to use it - is to be a part of it. It is a humungous marketing force available out their – all you need to do is to win them over and help them market your offerings. The returns of this little investment is manifold and beyond ones apprehension.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=merlinfrancis.wordpress.com&#038;blog=18329935&#038;post=188&#038;subd=merlinfrancis&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://merlinfrancis.wordpress.com/2009/12/07/use-social-media-to-boost-online-christmas-sales/feed/</wfw:commentRss>
		<slash:comments>6</slash:comments>
	
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			<media:title type="html">merlinfrancis</media:title>
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		<media:content url="http://ojoin.com/pr-speak/wp-content/uploads/crestockimages/1083908-ms.jpg" medium="image">
			<media:title type="html">Gain from Christmas Shopping</media:title>
		</media:content>

		<media:content url="http://ojoin.com/pr-speak/wp-content/uploads/crestockimages/425997-ms.jpg" medium="image">
			<media:title type="html">Help your customers &#039;SHARE&#039; &#38; &#039;Spread the good word&#039;</media:title>
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		<item>
		<title>&#039;Disclosure&#039; The New Way Of Sharing In Social Media?</title>
		<link>http://merlinfrancis.wordpress.com/2009/12/03/disclosure-the-new-way-of-sharing-in-social-media/</link>
		<comments>http://merlinfrancis.wordpress.com/2009/12/03/disclosure-the-new-way-of-sharing-in-social-media/#comments</comments>
		<pubDate>Thu, 03 Dec 2009 09:14:53 +0000</pubDate>
		<dc:creator>Merlin Francis</dc:creator>
				<category><![CDATA[social media marketing]]></category>
		<category><![CDATA[B2B marketing]]></category>
		<category><![CDATA[Blogger disclosure]]></category>
		<category><![CDATA[Federal Trade Commission]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[marketing campaigns]]></category>
		<category><![CDATA[marketing strategy]]></category>
		<category><![CDATA[Public Relation Methods]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Word of mouth Marketing]]></category>

		<guid isPermaLink="false">http://ojoin.com/pr-speak/?p=175</guid>
		<description><![CDATA[Blogging is an integral part of social media and the foundation of social media is based on mutual trust. It thrives on the trust we share with those we follow and those who follow us – friends, colleagues, acquaintances or even complete strangers with whom we manage to build online relationships. Using your personal credibility to influence people who rely or believe on your word, in exchange of cash or kind is definitely a breach of this trust.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=merlinfrancis.wordpress.com&#038;blog=18329935&#038;post=175&#038;subd=merlinfrancis&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://merlinfrancis.wordpress.com/2009/12/03/disclosure-the-new-way-of-sharing-in-social-media/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
	
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			<media:title type="html">merlinfrancis</media:title>
		</media:content>

		<media:content url="http://ojoin.com/pr-speak/wp-content/uploads/crestockimages/814396-ms.jpg" medium="image">
			<media:title type="html">Social Media Thrives on Mutual Trust</media:title>
		</media:content>
	</item>
		<item>
		<title>How to successfully use word of mouth marketing in a B2B set up</title>
		<link>http://merlinfrancis.wordpress.com/2009/10/10/how-to-successfully-use-word-of-mouth-marketing-in-a-b2b-set-up/</link>
		<comments>http://merlinfrancis.wordpress.com/2009/10/10/how-to-successfully-use-word-of-mouth-marketing-in-a-b2b-set-up/#comments</comments>
		<pubDate>Sat, 10 Oct 2009 07:27:21 +0000</pubDate>
		<dc:creator>Merlin Francis</dc:creator>
				<category><![CDATA[B2B PR & Marketing]]></category>
		<category><![CDATA[B2B marketing]]></category>
		<category><![CDATA[Business to Business Marketing]]></category>
		<category><![CDATA[Contests]]></category>
		<category><![CDATA[marketing strategy]]></category>
		<category><![CDATA[mass communication]]></category>
		<category><![CDATA[Micro Marketing]]></category>
		<category><![CDATA[Public Relation tricks]]></category>
		<category><![CDATA[Referral marketing]]></category>
		<category><![CDATA[referral program]]></category>
		<category><![CDATA[reward programs]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[social media marketing]]></category>
		<category><![CDATA[Sweepstakes]]></category>
		<category><![CDATA[viral marketing]]></category>
		<category><![CDATA[WOMM strategy]]></category>
		<category><![CDATA[Word of mouth Marketing]]></category>

		<guid isPermaLink="false">http://www.ojoin.com/pr-speak/?p=49</guid>
		<description><![CDATA[In B2B since the stakes are higher referrals are not easy to come by, also clients refer your services or products to other businesses if they themselves have tried, tested and are completely satisfied with your services over a period of time.
So how do you ensure that your customers in both B2C and B2B type of businesses give you referrals?<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=merlinfrancis.wordpress.com&#038;blog=18329935&#038;post=49&#038;subd=merlinfrancis&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://merlinfrancis.wordpress.com/2009/10/10/how-to-successfully-use-word-of-mouth-marketing-in-a-b2b-set-up/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
	
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			<media:title type="html">merlinfrancis</media:title>
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		<media:content url="http://www.ojoin.com/pr-speak/wp-content/uploads/2009/10/frontdoor-sweepstakes.jpg" medium="image">
			<media:title type="html">image courtsey - http://blog.frontdoor.com</media:title>
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		<item>
		<title>Simple ways of doing Word Of Mouth Marketing&#8230;&#8230;</title>
		<link>http://merlinfrancis.wordpress.com/2009/10/06/simple-ways-of-doing-word-of-mouth-marketing/</link>
		<comments>http://merlinfrancis.wordpress.com/2009/10/06/simple-ways-of-doing-word-of-mouth-marketing/#comments</comments>
		<pubDate>Tue, 06 Oct 2009 21:55:47 +0000</pubDate>
		<dc:creator>Merlin Francis</dc:creator>
				<category><![CDATA[Word of mouth Marketing]]></category>
		<category><![CDATA[marketing strategy]]></category>
		<category><![CDATA[PR strategy]]></category>
		<category><![CDATA[Public Relation Methods]]></category>
		<category><![CDATA[Public Relation tricks]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[social media marketing]]></category>
		<category><![CDATA[viral marketing]]></category>
		<category><![CDATA[WOMM strategy]]></category>

		<guid isPermaLink="false">http://merlthepublicist.wordpress.com/?p=19</guid>
		<description><![CDATA[Implementing WOMM as part of your company's marketing and PR strategy is important since it is one of the most effective, simple and cheap marketing solutions currently available.  To begin with you need to take care of two things firstly, ensure your product or service offering delivers what it promises and secondly, you have adequately empowered your satisfied customers with  some simple tools which enable them to  easily share their experiences with others.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=merlinfrancis.wordpress.com&#038;blog=18329935&#038;post=19&#038;subd=merlinfrancis&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://merlinfrancis.wordpress.com/2009/10/06/simple-ways-of-doing-word-of-mouth-marketing/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
	
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		<media:content url="http://www.ojoin.com/pr-speak/wp-content/uploads/2009/10/wordofmouth21.jpg" medium="image">
			<media:title type="html">word of mouth marketing</media:title>
		</media:content>

		<media:content url="http://merlthepublicist.files.wordpress.com/2009/10/word-of-mouth-marketing1.gif" medium="image">
			<media:title type="html">image courtsey :www.marketingpower.ae</media:title>
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	</item>
		<item>
		<title>Every voice on the Internet will matter – S/he will matter!</title>
		<link>http://merlinfrancis.wordpress.com/2009/09/19/every-voice-on-the-internet-will-matter/</link>
		<comments>http://merlinfrancis.wordpress.com/2009/09/19/every-voice-on-the-internet-will-matter/#comments</comments>
		<pubDate>Sat, 19 Sep 2009 09:56:19 +0000</pubDate>
		<dc:creator>Merlin Francis</dc:creator>
				<category><![CDATA[Word of mouth Marketing]]></category>
		<category><![CDATA[marketing strategy]]></category>
		<category><![CDATA[mass communication]]></category>
		<category><![CDATA[masses communication]]></category>
		<category><![CDATA[Micro Marketing]]></category>
		<category><![CDATA[Public Relations Strategy]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://merlthepublicist.wordpress.com/?p=8</guid>
		<description><![CDATA[Micro marketing is about reaching out to that one individual and answering his queries, meeting his needs and in turn winning his trust and the trust of his social network. Micro marketing is the technique of using the word of mouth and word of trust to promote anything.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=merlinfrancis.wordpress.com&#038;blog=18329935&#038;post=8&#038;subd=merlinfrancis&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://merlinfrancis.wordpress.com/2009/09/19/every-voice-on-the-internet-will-matter/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
	
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			<media:title type="html">You will Matter!!</media:title>
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